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Which Google offering could you use to measure the number of people who click or view your ads and later visit your business location?

 

• Cross-channel attribution

 

• Store visits

 

• Brand lift

 

• Media mix model

 

You recently released a mobile app for your online retail store. You’re reviewing the totals across all conversions in your Google Ads account using the campaign report in Google Ads. You want to see how effectively your new app is producing conversions for app installs and first opens.

Which action will accomplish this?

 

• Segment the data by conversion category.

 

• Segment the data by conversion action.

 

• Segment the data by click type.

 

• Segment the data by conversion adjustment.

 

Allen is a marketing manager who received a series of ads from his creative team. He wants to use A/B testing to find the ads in the series that yield the best results.

Which type of ads will Allen compare?

 

• Ads used in identical ways, on the same channels, and directed at the same audience.

 

• Ads with exposed groups, on the same message, and directed at the same audience.

 

• Ads with unexposed groups, on the same budget, and directed at the same audience.

 

• Ads with unexposed groups, on the same channels, and directed at the same audience.

Mary is a marketing manager for a nationwide vegan restaurant chain. She wants to reach potential customers across two media channels focusing on specific audience behaviors.

Which two channels could she choose to reach her desired objective? (Choose two.)

 

• Video

 

• Display

 

• E-mail

 

• Radio

 

• Search

 

Google Marketing Platform is as effective for small businesses as it is for enterprises. In fact, only two products aren’t available in the Small business version of Google Marketing Platform.

What are these two products? (Choose two.)

 

• Tag Manager

 

• Search Ads 360

 

• Surveys

 

• Data Studio

 

• Display & Video 360

 

Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools.

Which two habits has Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)

 

• He incorporates data into all of his decision-making concerning marketing channel selection.
• He starts his day by looking at how well he’s doing on his company’s key performance indicators.
• He maintains a set of preferred media channels proven to be effective and don’t need to change.
• He promotes the attitude that “failure is not an option” amongst his team members and subordinates.
• He values what his coworkers think and encourages them to give their opinions in his marketing meetings.

 

• He only checks his company’s key performance indicators during revision phases, knowing that the indicators will generally stay stable under regular use.
• He trusts his instincts and the thoughts of his co-workers, allowing him to take risks that yield results.
• He segments data using his company’s CRM dashboards, giving his organization access to data that powers their decision-making.
• He encourages learning from failure, which is necessary for testing the possibilities and for learning what does not work.
• He asks “What do you think?” questions to ensure he has enough input to make a sophisticated marketing decision.

 

or

 

• In meetings, he asks every person, “What do you think?” This allows him to overcome HIPPO, or listening to the “highest paid person’s opinion.”
• He runs tests continuously, increasing data points that help inform important strategic decisions.
• He isolates and analyzes data that prevents failure, which optimizes the outcomes of his experimental marketing campaigns.
• He keeps all sales data in his CRM’s private dashboard, freeing his teammates from seeing data that will distract them from doing their jobs.
• He starts his day by looking at how well he is doing on his company’s key performance indicators.

 

or

 

• He brings data to all his meetings. Data is at the center of every decision made.
• He starts his day by looking at how well he’s doing on his company’s key performance indicators.
• He maintains a set of preferred media channels that are proven to be effective and don’t need to change.
• He values what his coworkers think and encourages them to give their opinions in his marketing meetings.