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Sarah’s a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client’s products across multiple channels.

Which type of marketing strategy can Sarah use to drive sales to her client’s physical locations?

 

• Display advertising
• An online-to-offline strategy
• Search engine optimization
• Third-party lead generation

 

or

 

• A search engine optimization strategy to rank for keywords.
• Third-party lead generation to qualify inbound leads prior to contact.
• An online-to-offline strategy to drive offline sales with online ads.
• A strategy designed to mimic all ads directly from similar local businesses.

 

Kevin created an app with Firebase that links the inventory of his business to his online store, which he’s promoting on Google Ads. He wants to track sales from the app and needs to link his Firebase and Google Ads accounts.

Which permissions will Kevin’s Google account need to link Firebase to Google Ads?

 

• Standard access in Firebase
• Owner on the project permissions in Firebase
• Standard access in Google Ads
• Owner on the project permissions in Google Ads

 

You want to track first opens for your mobile app. Your app uses the Firebase SDK.

Place the steps in the correct order to accomplish this within Google Ads. (The first step should be on top.)

 

1. Link your Firebase account to your Google Ads account.

2. Select Conversions in GoogleAds.

3. Select app installs and in-app actions.

4. View data in GoogleAnalytics.

 

 

Google My Business provides businesses with opportunities for connecting with their customers online.

What are two ways Google My Business would help engage your customers? (Choose two.)

 

• It offers clear, specific, quick, and accurate directions to your business.
• It completes transactions for goods and services using credit cards.
• It automates follow-ups and generates reviews for your listed business.
• It allows your customers to make bookings right from your listing.
• It compares your pricing with that of similar businesses.

 

Richard’s a marketing executive for an online leather-goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace.

What’s an important first step that Richard must take to succeed at automation?

 

• He needs to learn the data models used by Google’s automation systems.
• He needs to assign data values to his manual optimization processes in real time.
• He first breaks down his organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm.
• He needs to build data spreadsheets that can be entered into Google’s automation system.

 

Sidney’s in his Google Ads account and wants to analyze how effectively his video ads drive conversions on his website. He’s currently reviewing the attribution report.

What information will this report provide him?

 

• Statistics that compare multiple ad groups and ad campaigns.
• Performance data comparing his current attribution model with similar websites’ models.
• Data that compares his ads to ads from similar businesses to see which ones are most successful.
• Data about the customer paths that lead to conversions for his online business.