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Your company produces candy bars. You need a method for determining the amount of sales driven by each media channel in your advertising campaign. You want a method that considers all possible factors in those sales, such as marketing, branding consideration, the economy, competitor actions, and even the weather.

 

• Which analysis technique should you use?
• Media mixed model
• Machine learning
• Cross-channel
• Attribution

 

Camila has an online store and is using Google Ads to improve her online advertising efforts. She currently has Google Analytics set up for her website and now wants to set up conversion tracking in Google Ads.

 

• What must she do in order to make conversion tracking effective?

 

• Link her Google Ads and Analytics accounts

 

• Select the Conversion Linker as her tag type

 

• Use a custom HTML tag on the site’s landing page

 

• Select Google Optimize as her tag type

 

In Google My Business, where can you find the number of Google My Business visitors that are receiving driving directions to your location?

 

• Google My Business Maps
• Google My Business Messaging
• Google My Business Photos
• Google My Business Insights

 

 

Which statement is true about time-decay attribution?

 

• It includes converting and non-converting paths.
• It gives more credit to the touch-points closest to the conversion.
• It’s the most advanced model in Google’s attribution products.
• It algorithmically evaluates individual customer paths.

 

How can a Google My Business location can be verified?

 

• By mobile, credit, or application
• By phone, e-mail, or postcard
• By license, agent, or engines
• By index, payment, or vendor

 

Jamelle wants to use Google Ads to advertise his website. He’s considering using one of the available Smart Bidding strategies that Google offers.

What are two Smart Bidding strategies that Jamelle can use for his upcoming campaign? (Choose two.)

 

• View-through impressions

 

• Maximize conversions

 

• Enhanced CPC

 

• Target impression share

 

• Maximize clicks