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Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison think about her customer’s journey before they actually arrive at her store.

Which type of strategy is Madison’s marketing director suggesting to help her drive sales at her physical location?

 

• Search optimization

 

• Website-to-email

 

• Lead manipulation

 

• Online-to-offline

 

Everett just finished building a website for his bus-touring company using the Google My Business website builder. He followed the required steps, and is eager to see his new website live on the web.

After pointing the domain at his new website, how long does it usually take for the site to appear online if the site is built correctly?

 

• It should be up on the web after a 24-hour review.

 

• It will take exactly three days to be published.

 

• It takes one week for the site to be reviewed and published.

 

• It should be live on the web in only a few minutes.

 

 

Larry owns a dry cleaning business and would like to give his customers every opportunity to reach him. His Google My Business panel provides his phone number, but he knows some of his online customers would prefer to text when requesting information.
How can Google My Business help Larry?

 

• Larry can set Google My Business to automatically respond to online queries.
• Larry can set Google My Business to transcribe voice mails to text messages.
• Larry can enable messaging by selecting his a default SMS and MMS app.
• Larry can set turn on messaging within the Google My Business app.

 

Larry owns a dry cleaning business and would like to give his customers every opportunity to reach him. His Google My Business panel provides his phone number, but he knows some of his online customers would prefer to text for information.

How can Google My Business help Larry?

 

• Larry can set up Messaging by adding a mobile number to Google My Business.
• Larry can use credit card purchase text credits from Google My Business.
• Larry can set Google My Business to transcribe voice mails to text messages.
• Larry can set Google My Business to automatically respond to online queries.

 

 

You added a conversion tracking tag to a landing page on your business’s website. When analyzing your purchasing data, you find duplicate conversions.

What’s causing the duplicates?

 

• The conversion tracking also including offline conversions.
• Customers using web browsers that allow cross-site cookies.
• Customers clicking the ads multiple times before purchasing.
• Customers who made a purchase return to the conversion page.

 

Linda is viewing the campaign report in her Google Ads account after successfully implementing conversion tracking tags for her website. She sees that at least two of her ads generated over 100 View-through conversions.

Which two count as View-through conversions? (Choose two.)

 

• Someone watching up to 30 seconds of those ads.

 

• Someone closing one of those ads within five seconds.

 

• Someone clicking on a part of those particular ads.

 

• Ads that were viewed and converted in an offline transaction.

 

• Ads that deposit a cookie onto someone’s computer.

 

 

Which two statements are true about evaluating your existing ad campaigns? (Choose two.)

 

• When a campaign yields positive results, it’s not necessary to investigate metrics with the same vigor as when your campaign falls short of expectations.
• Ultimate insight comes from looking at each campaign in isolation rather than aggregating your learnings from all campaigns into a single view.
• Measurement results should lead to actionable insights; it should inform your decision-making.
• One of the first steps you must take is to check whether the result of a specific objective exceeded or fell short of its goal.