Blog

 

Which activity might a brand manager track if the desired result is to increase awareness with the customer?

 

• Upsells
• Brand recall
• Purchase intent
• Transactions

 

Susan’s created a gaming app, which she’s promoting on Google Ads. She wants to track first opens of the gaming app.

What must she do first, before she can begin tracking opens of her app?

 

• Link her Firebase and Google Ads account.

 

• Set up Google Analytics with her app data.

 

• Assign values to search attribution.

 

• Automate her bidding strategies.

 

You’ve set up conversion actions for your online retail site. Now you want to set up conversion tracking tags to gain some deeper insights into how people engage with your ads.

Match the required tagging action with the corresponding conversion measurement.

 

1 You use Google Ads conversion tracking with Google Analytics already
implemented on site.
2 Google Analytics Imported Goals/Transactions
3 Google Tag Manager for Google Ads
4 Google Ads conversion tracking

 

 

Link Google Ads and Analytics (1)
Add on the conversion linker to Google Tag Manager (3)
No action required(1)
Install gtag.js tags (2)

 

 

Carlos has a physical store and doesn’t have the ability to sell his products online. But he still advertises online and wants to measure how effective his online ads are in driving new customers in-store and generating new sales.

What is the best way for Carlos to achieve this within Google Ads?

 

• Create a new audience to represent offline shoppers.
• Import offline conversions.
• Use Audience insights to define an offline audience.
• Use Attribution Modeling to analyze offline purchasers.

 

Match each product available in Google Marketing Platform for Enterprise with its description.

 

1 Helps them understand their data
2 Manages all their marketing tags
3 Gets valuable customer feedback
4 Makes interactive charts and graphs

 

Analytics 360 (1)
Surveys 360 (3)
Tag Manager (2)
Data Studio (4)

 

Brad wants to link his Firebase account to his Google Ads account for his e-commerce app.

What are the required minimum permissions for Brad’s Google account to be able to do this?

 

• In Firebase, the account needs to be an owner on the project you want to link.
• The Google account needs Standard access in Google Ads.
• In Firebase, the account needs to be a Firebase Develop Admin.
• The Google account needs to have owner access in Google Ads.