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When looking to advertise a new business online, what is one of the major benefits of display ads?

A They are seen by everyone

B They have higher click-through rate

C They can come in many different formats

D They don’t cost too much to set up

 

Explanation:

When looking to advertise a new business online, one of the major benefits of display ads is that they can come in many different formats. Therefore, option C is the correct answer.

 

Linda Runs A Guesthouse And Has Been Using Analytics To Gather Information About How People Interact With Her Website. She’s Recently Revamped Her Newsletter, And Has Made The Site Responsive To Appeal To Users On Mobile Devices. Which Elements Of The Analytics Should Linda Focus On To Measure The Effectiveness Of Her Changes?

• (A) Number of visits to the site per month
• (B) Number of site pages users explore on average
• (C) Amount of time visitors spend on the site
• (D) Number of people clicking on the links in her newsletters
• (E) Percentage of orders made on smartphones and tablets

 

Explanation:

 

Are the elements of the analytics that Linda should focus on to measure the effectiveness of her changes.

 

Linda’s Analytics Data Shows People Unsubscribing From Her Newsletter After Two Weeks. These People Also Aren’t Booking Rooms At Her Guesthouse. Linda Gets Some Advice From Her Friends. Whose Advice Should She Take?

• (A) “Stop sending newsletters as people aren’t reading them”
• (B) “Review the content of the newsletters to check they’re suitable”
• (C) “Check you’re not sending too many newsletters”
• (D) “Send more newsletters reminding customers to book a room”

 

Explanation:

Are some advice that Linda can take:

(B) “Review the content of the newsletters to check they’re suitable” © “Check you’re not sending too many newsletters”

 

Linda Runs A Guesthouse With A Website Where People Can Book Their Rooms Online. She’s Been Using Web Analytics To Monitor How Customers Interact With Her Website. Linda Uses The Information To Improve The Site And The Visitor’s Experience. Take A Look At The Following Terms – Do You Know What They Mean In The Web Analytics World?

(1) Time spent on site

• (A) Metric
• (B) Conversion
• (C) Dimension

(2) Visitor’s device type

• (A) Metric
• (B) Conversion
• (C) Dimension

(3) Visitor’s location

• (A) Metric
• (B) Conversion
• (C) Dimension

(4) Signing up to the newsletter

• (A) Metric
• (B) Conversion
• (C) Dimension

 

Explanation:

Sure, here are the meanings of the following terms in the web analytics world:

(1) Time spent on site

(A) Metric

(2) Visitor’s device type

© Dimension

(3) Visitor’s location

© Dimension

(4) Signing up to the newsletter

(B) Conversion

 

What’s the biggest challenge for most businesses when going online?

• A Planning a budget
• B Developing a plan
• C Optimising a website
• D Defining a customer base

 

Explanation:

The biggest challenge for most businesses when going online is developing a plan. This means that you need to have a clear understanding of your target audience, your goals, and your budget before you start building your website or launching your online marketing campaigns. Once you have a plan in place, you can begin to optimize your website and define your customer base.

 

Justin Is Studying His Food Blog’s Analytics. He Notices That Most People Give Up On His Videos After 60 Seconds. He’s Brainstormed A List Of Fixes. Cross Out The Ones That You Think Are Wrong.

• (A) Change his preview image and video title
• (B) Update the video description
• (C) Keep new videos under 60 seconds
• (D) Review the comments to see what viewers have said

 

Explanation:

 

They are the fixes that Justin can brainstorm to improve his video retention rate.