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Colin Has Created His First Video Ad, And Identified Quite A Few Film-Related Websites Where He’d Like To Display It. What One Solution Will Allow Colin To Easily Place His Ad On As Many Relevant Websites As Possible?

• (A) Tweet the video link to his friends
• (B) Email website owners to ask if they will feature his video
• (C) Use an ad network such as Google Display Network
• (D) Share the video on his Facebook page

 

Explanation:

Colin has created his first video ad and identified quite a few film-related websites where he’d like to display it. Here’s one solution that will allow Colin to easily place his ad on as many relevant websites as possible.

 

Colin Distributes A Popular Movie Review Podcast Called ‘Film Talk’ From His Website. He Wants To Use Display Advertising To Attract New Visitors To His Site. Take A Look At The Three Adverts. Pick The One You Think Will Draw The Most Visitors.

• (A) Text-based ad
• (B) Video ad
• (C) Image and text ad

 

Explanation:

Colin distributes a popular movie review podcast called ‘Film Talk’ from his website. He wants to use display advertising to attract new visitors to his site. Here are the three adverts. Pick the one you think will draw the most visitors.

 

Colin’s Favourite Director Has Launched A New Film. Colin Has Written A Review And Wants To Use It To Bring In Visitors With A Digital Campaign. Considering He Has A Limited Budget, Which Of The Website Pages Would Not Be Ideal For His Digital Ads?

• (A) Filmography page of the director
• (B) His friend’s culinary blog
• (C) Cinema listings
• (D) Local news website

 

Explanation:

Colin’s favorite director has launched a new film. Colin has written a review and wants to use it to bring in visitors with a digital campaign. Considering he has a limited budget, here’s which of the website pages would not be ideal for his digital ads.

To Maximise The Hits On His Website, Colin Wants To Target Two Different Audiences Using Both Display Ads And Search Advertising. His Two Target Audiences Include Cinema-Goers And Home Movie Watchers. Which Type Of Approach Would Work For Each Audience?

 

(1) Home Movie watchers

• (A) Place a display ad for the local cinema on Colin’s own website
• (B) Place a display ad on a cinema listings site
• (C) Create a search ad with keywords based on Colin’s film reviews
• (D) Distribute flyers at the local cinema

 

(2) Cinema-goers

• (A) Place a display ad for the local cinema on Colin’s own website
• (B) Place a display ad on a cinema listings site
• (C) Create a search ad with keywords based on Colin’s film reviews
• (D) Distribute flyers at the local cinema

 

Explanation:

To maximize the hits on his website, Colin wants to target two different audiences using both display ads and search advertising. His two target audiences include cinema-goers and home movie watchers.

Colin Has Been Running A Film Review Website For His Podcasts For The Past Two Years. He’d Like To Start Advertising His Site To Increase The Number Of Subscribers. To Do That He Wants To Contact Some Media Owners. Who Do You Think Colin Should Contact?

• (A) A forum for movie fans
• (B) Film production agency
• (C) An offline business directory
• (D) A network that matches businesses with ad space to sell

 

Explanation:

Colin has been running a film review website for his podcasts for the past two years. He’d like to start advertising his site to increase the number of subscribers. To do that he wants to contact some media owners. Based on this information, Colin should contact a network that matches businesses with ad space to sell (D).

This type of network can help Colin find media owners who are willing to sell ad space on their websites or other media channels. This can be an effective way to reach a large audience and drive traffic to his website.

Amelia Is A Marketing Assistant At A Big Clothing Brand, And Has Just Sent Out Her First Email Marketing Campaign. She Takes A Look At The Click Through Rate, To Understand How Many People Clicked On A Link In The Email In Order To Land On Her Website. What Is The Drawback Of This Metric?

• (A) The reason for the rate being higher or lower is unknown
• (B) The less people that open the email, the lower the rate
• (C) It doesn’t track the number of bounces

 

Explanation:

Amelia is a marketing assistant at a big clothing brand, and has just sent out her first email marketing campaign. She takes a look at the click through rate to understand how many people clicked on a link in the email in order to land on her website. The drawback of this metric is that (A) the reason for the rate being higher or lower is unknown.

While clickthrough rate is a useful metric for measuring engagement with an email campaign, it doesn’t provide any insight into why people clicked or didn’t click. For example, if the clickthrough rate is low, it could be because the content wasn’t compelling enough, or because the call-to-action wasn’t clear enough. Without additional data, it’s difficult to know what changes to make to improve the performance of future campaigns.