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Which elements in the Microsoft Advertising quality score formula should you use to determine the best ways to optimize your ads?

 

• Expected click-through rate

 

• Ad relevance

 

• Landing page experience

 

• All of the above

 

 

Which of the following audience variables can be used to target your ads and keywords? Choose all that apply.

 

• Location

 

• Time

 

• Date​

 

• Device type

 

• All of the above

 

 

The Microsoft Audience Network is an advertising solution powered by the Microsoft Graph and Artificial Intelligence. True or False?

 

• True​

 

• False

 

 

Which of the following might generate invalid clicks? (Select 2)

 

• Trademark infringement

 

• Search engine robots

 

• Fraudulent activity

 

• Increased clicks due to recent news about your company

 

Which delivery status is given to ads or keywords that violate Microsoft Advertising policies?

 

• Ad paused
• Pending editorial review
• Disapproved​
• Eligible

 

Related question:  Which Delivery status is given to ads or keywords that violate the Microsoft Advertising policies?

 

 

Dynamic search ads are most appropriate for which two types of advertisers? (Select 2)

 

• Google Ads specialists

 

• New account managers

 

• Advertisers who have a large catalog of webpages

 

• ​Advertisers who are not familiar with search advertising