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Audience remarketing is a good way to select the appropriate customers to see your ad. True or false?

 

• True

 

• False

 

 

The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select 2)

 

• Determine if your ad and keyword are receiving impressions

 

• How many impressions were lost because of the conflict

 

• ​Which keywords and negative keywords are conflicting

 

• Whether the conflict is at the campaign or ad group level

 

 

 

A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose? Choose all that apply.

 

• Target audiences using remarketing in paid

 

• search Exclude audiences based on website behavior

 

• Increase ad spend

 

• Validate a tag

 

 

With search advertising, what happens when a customer clicks your ad? (Select 2)

 

• You are charged if the customer makes a purchase.

 

• ​You are charged for the click.

 

• The user lands on your website

 

• The user lands on your competitor’s website

 

 

What Microsoft Advertising feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?

 

• Website exclusions

 

• Keyword​ match types

 

• Targeting

 

• Incremental bidding

 

The Competition tab in Microsoft Advertising gives you what two functionalities? (Select 2)

• Product title naming
• Auction Insights
• Deeper insights and actions
• Bidding
• ​Google Import

 

The Competition tab in Reporting gives you what two functionalities? (Select 2)

• Product title naming
• Auction Insights
• Recommendations
• Bidding
• ​Google Import