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Which column in the Microsoft Advertising data summary table tells you the pre- and post-auction status of your campaign?

• Status
• Impressions
• Click-through rate
• Delivery

 

Which column in the Microsoft Advertising data summary table tells you the pre- and post-auction delivery status of your campaign?

• Status
• Impressions
• Click-through rate
• Delivery​

 

 

When using Microsoft Advertising Intelligence, you should include what metrics in running a report?

 

• Quality Score

 

• LP User Experience

 

• Quality​ Impact (for keywords with QS of 5 or less)

 

• None of the above

 

• All​ of the above

 

 

A broad match modifier tells Microsoft Advertising that a specific word or words must not be present in order for your ad to display. True or False?

 

• True

 

• False

 

 

A best practice for updating UET tags on your website is:

 

• Apply sitewide tagging of your UET tag (including all ad landing pages)

 

• Use only the JavaScript version of your UET tag

 

• Don’t place your UET tag within an iFrame

 

• Incorporate all relevant event parameters into your UET tag

 

• All​ of the above