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Eric Blake Sells The Produce From His Farm Online. He Wants To Optimise The Page That Sells Fruit And Vegetables, So He’s Looking Into Titles And Meta Tags, Headings, And Improving His Copy. Can You Help Eric Choose A Suitable Title And Meta Description?

 

Q.1 – Click to Select Title

• (A) Blake’s Produce: Fresh Fruit and Vegetables
• (B) Blake’s Produce
• (C) Blake’s Produce: Local to you

Explanation:

This title is more specific and descriptive than just “Blake’s Produce” and includes a keyword (“local”) that can help attract more qualified traffic to his site.

 

Q.2 – Click to select meta description

• (A) Produce grown locally and delivered to you
• (B) Fresh fruit and vegetables grown locally and delivered straight to your door
• (C) Farm fresh produce grown by local farmer Eric and delivered straight to your door

Explanation:

This meta description is concise and descriptive, and includes keywords (“fresh,” “fruit,” “vegetables,” “locally,” “delivered”) that can help attract more qualified traffic to his site. By using these titles and meta descriptions, Eric can improve his website’s visibility in search engine results pages (SERPs) and attract more organic traffic to his site.

 

Eric Has Been Selling Fruit And Veg Online For A While. He’s Chosen The Keywords That He Feels Will Drive The Right People To His Website; Now He Needs To Track The Progress Of These Keywords With Analytics Tools. What Information Will Analytics Give Him?

• (A) Where website visitors are located
• (B) Which website visitors turn into paying customers
• (C) What content visitors interact with
• (D) Whether customers enjoy the fruit and veg they buy

 

Explanation:

Analytics tools can give Eric information about how his chosen keywords are performing. Specifically, analytics tools can tell him.

By tracking this information, Eric can see how his website is performing and make changes to improve its performance. For example, if he sees that visitors from a certain location are not converting into paying customers, he might adjust his marketing strategy to better target that location. Similarly, if he sees that visitors are interacting with certain types of content more than others, he might create more of that type of content to attract more visitors. By using analytics tools to track the progress of his keywords, Eric can improve his website’s visibility in search engine results pages (SERPs) and attract more organic traffic to his site.

 

Eric Is Optimising His Fruit And Veg Website For SEO And Would Like To Improve His ‘Long Tail’ Keywords. Which Of These Sets Of Words Contains An Example Of Long Tail Keywords?

• (A) Maris piper potatoes
• (B) Potato, potatoes, farm potatoes, organic potatoes
• (C) Buy organic potatoes from a family farm

 

Explanation:

Long tail keywords are more specific and less common than short tail keywords. They usually consist of three or more words and are used to target niche audiences. In this case, “buy organic potatoes from a family farm” is a long tail keyword because it is more specific than just “potatoes” or “organic potatoes” and targets people who are looking for a specific type of potato from a specific source. By targeting long tail keywords, Eric can attract more qualified traffic to his site and improve his conversion rates.

 

 

When you’re building a business website, what purpose does a server have?

• It manages your website
• It hosts your website
• It promotes your website
• It secures your website

 

Explanation:

When you’re building a business website, a server hosts your website. Therefore, option B is the correct answer.

 

Eric Sells Fruit And Veg Online And Is Using SEO To Improve Where He Ranks In Search Engine Results. He’s Researched What People Search For To Get To His Website, And He’s Created Content To Match It. Eric’s SEO Work Doesn’t Stop There Though. He’s Been Talking To Some Friends And They’ve All Offered Him Advice About How He Should Keep Up With SEO Over Time. What advice should he not take?

• (A) Contract an agency offering top organic search positions
• (B) Don’t change your keywords as it confuses search engines
• (C) Stay up to date with search engine changes
• (D) Read about the trends in your industry and use them to create content for your page
• (E) Get opinions from your customers on what might be missing from your site

 

Explanation:

Eric should not contract an agency offering top organic search positions. This is because such agencies often use black hat SEO techniques that can get your website penalized or even banned from search engines. Instead, Eric should focus on creating high-quality content that matches what people are searching for and following best practices for SEO. He should also stay up to date with changes in search engine algorithms and trends in his industry, and get opinions from his customers on what might be missing from his site. By following these steps, Eric can improve his website’s visibility in search engine results pages (SERPs) and attract more organic traffic to his site.

 

When planning your website, what is one of the key things you should consider?

• The order your products will appear on the site
• What you want your customers to do on the site
• How customers will interact with the site
• What your customers want to see on the site

 

Explanation:

This is also known as your site objectives or goals. You need to think about what actions you want your customers to take when they visit your website, such as buying a product, signing up for a newsletter, contacting you for a quote, etc. Your site objectives will guide your website design and content, and help you measure your website performance.

Some of the other options you mentioned may not be as important or relevant when planning your website. For example:

• The order your products will appear on the site may be a detail that you can decide later on, based on your product categories, popularity, availability, etc. It may not have a significant impact on your overall website design or functionality.
• How customers will interact with the site may be a factor that you can test and improve after launching your website, based on user feedback and analytics. It may not be something that you can predict or plan beforehand.
• What your customers want to see on the site may be a part of identifying your target audience and their needs, but it may not be enough to define your site objectives or goals. You also need to think about what value or benefit you can offer them through your website.