Microsoft Advertising Certified Professional Exam Answers

 

Alpine Ski House is promoting weekend getaways for retired couples who live near Denver.

What are the best targeting options for this customer?

 

 

Age and time of day

 

Age and geographical

 

Gender and geographical

 

Age and gender

 

 

 

 

 

Which extensions will help boost ad performance by highlighting products and services?

 

Callout Extensions

Structured Snippet Extensions

Review Extensions

All of the above

 

 

If your ad rank is doing poorly even though your click-through rate is high, what should you do to improve your campaign?

 

Decrease your keyword bid prices.

Increase your keyword bid prices.

Place your ads in different ad groups.

Reassess your keyword selection

 

 

Bing Ads Editor allows you to work and make changes offline and online. True or False?

 

 A)  TRUE

 B)  FALSE

 

Explanation:

Source

 

What needs to happen before you import your custom audiences into Bing Ads for search remarketing?

 

• You must first click on the Audiences tab.

 

• You must decide between Bid only or Target and bid in settings.

 

• Your data management provider must connect to the Bing Ads custom audience feature.

 

• You must adjust the Default bid adjustment.

 

• None of the above

 

Bing Ads Accredited Professional Exam Answers 2018 . If you pass Bing Ads certification test not the first time (renewing your certificate), you get only 50 questions. If you pass it the First time you get 100 questions.

A score of 80 percent is required to achieve Accredited Professional status.

 

Bing Exam Answers

 

Get Certified in Bing Ads Accredited Professional Now!

 

If all three components of quality score are combined to be above average, most likely your score will be 7 or above. True or false?

True

False

 

How would you focus on a more specific audience for a given ad group or campaign?

Build a negative keyword list.

Narrow the scope of keywords, geographic targeting and/or remarketing in paid search.

Increase your budget

Increase your keyword bid prices

None of the above

 

A broad match modifier tells Bing Ads that a specific word or words must not be present in order for your ad to display. True or False?

True

False

 

Which Ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices?

Ad extension by keyword

Ad extension by ad

Ad extension details

Call forwarding detail

All of the above

 

With dynamic search ads, you no longer have to do the following: (Select 2)

Maintain keyword lists and manage bids

Update and customize ad titles

Create Ad Extensions

Develop keyword lists

 

When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?

You enter your URL

Bing Ads will generate a specific URL landing page from your target

You choose between Categories, All web pages, or Specific web pages

Bing Ads will create a remarking list

 

Best practices for using automated rules include the following: (Select 2)

Use maximum and minimum CPC limits or bid estimates

Applying similar rules with different criteria to subsets of your account

Use all five bidding strategies all of the time

Moniter once per week

 

Which Sitelink Extensions will help boost ad performance by highlighting products and services?

Callout Extensions

Structured Snippet Extensions

Review Extensions

All of the above

 

Search syndication and distribution is when a search engine provides its services to a third-party in need of search capabilities for their digital properties. True or false?

True

False

 

Universal Event Tracking (UET) is a mechanism for advertisers to do what?

Determine your campaign conversion goals.

Use a UET Tag Helper to reach your ROI goals.

Report user activity on their websites to Bing Ad.s

None of the above

 

You can target your ads using which of the four audience variables?

Location

Time

Date

Device type

All of the above

 

Bing Ads supplies the curated list of potential customers for in-market audiences. True or False?

True

False

 

What are the benefits of having an upgraded URL?

They separate the landing page URL from the tracking or URL parameters.

Your ad doesn’t have to go through another editorial review.

The character limits are increased.

You can add URL parameters and custom parameters to your tracking template.

All of the above

 

Before you create product ads in a shopping campaign, you must first do what?

Create a Product Catalog

Claim your domain name and verify your URL

Import your Excel file

Export your CSV file

 

Bing Ads categorizes clicks in three differerent ways. For which kind is your campaign billed?

Standard-quality

Low-quality

Invalid

None of the above

 

How many mananging customers can you grant access for on your account? (And likewise remove?)

2

3

4

5

6

What needs to happen before you import your custom audiences into Bing Ads for search remarketing?

You must first click on the Audiences tab.

You must decide between Bid only or Target and bid in settings.

Your data management provider must connect to the Bing Ads custom audience feature.

You must adjust the Default bid adjustment.

None of the above

 

Which of the following does not affect your ad’s rank?

Keyword bid

Ad quality

Conversions

Performance

 

An Expanded Text Ads contains three fundamental visual elements: the ad title, the display URL, and the ad text. True or false?

True

False

 

You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false?

True

False

 

On which page can you check if your ad is appearing or not?

Bing Ads Editor

Ad Campaigns

Ad Preview and Diagnostics Tool

Approved Content

 

Which Bing Ads resources should you use to help you optimize your performance?

Accounts Summary

Universal Event Tracking

Bing Ads Intelligence

Bing Ads Editorial Review

All of the above

Bing Shopping supports the use of Google data feeds for Catalog feed files. True or false?

True

False

 

How can you overwrite your offline changes with what you have online?

Post Changes

Import

Get Changes

All of the above

 

You can adjust your bidding so budgets will go toward the best performing devices and ads.

True

False

Which potential statuses are available for review in the tracking status column under UET tags in Conversion Tracking?

Unverified status

Tag active

Tag inactive

All of the above

 

A custom audience is a type of remarketing list. What is NOT required to set this up?

Universal Event Tracking

Data management provider access

First-party customer data

Software integration

 

With search advertising, what happens when a customer clicks your ad? (Select two)

You are charged if the customer makes a purchase.

You are charged for the click.

The user lands on your website

A conversion is recorded by the Bing Ads conversion-tracking tool.

 

What happens if your account reaches its credit limit?

Your account credit limit will increase.

Your alternative payment method will be charged instead.

Your account is put hold with campaigns paused until outstanding invoices are solved and/or paid.

Your account is permanently deleted.

 

When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:

Ad titles: 50 characters & Ad text: 35 characters

Ad titles: 60 characters & Ad text: 80 characters

Ad titles: 35 characters & Ad text: 85 characters

Ad titles: 15 characters & Ad text: 50 characters

What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?

Clicks

Impressions

Position

Click-through rate

All of the above

 

What is the main benefit of syndication?

You can expand your reach and get more clicks with a new, high-quality audience.

You can reach more customers through a growing network.

Bing Ads has controls in place to help keep the quality you expect.

CPCs on the Bing Ads syndication partner network are generally lower.

All of the above

 

Device investnment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)

+900%

-1000%

+1000%

-100%

 

With the Bing Ads intelligence tool, you can get insights on searches by user location and/or demographic. true or False?

True

False

 

Bing Ads Multi-user Access lets you use one username to access multiple customer shells. True or false?

True

False

Which of the following examples of automated rules can you create in your account?

Starting and stopping campaigns for special events

Keeping ads on the first page

Decreasing bids on poor performing keywords

Avoid letting a maxed-out budget stop your best-performing campaigns

All of the above

 

You can focus a campaign or ad group on potential customers who meet which specific criteria? (Select 2)

Age/gender

In-market audiences provided by Bing

All time zones

All countires

 

Which of the following will help you evaluate the effectiveness of your campaigns?

Ad groups

Universal Event Tracking

Dynamic text parameters

Incremental bids

 

A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose?

Target audiences using remarketing in paid search.

Track customers for conversions.

Increase ad spend

Validate a tag

 

Which of the three elements in the Bing Ads quality score formula should you use to determine the best ways to optimize your ads?

Expected click-through rate

Ad relevance

Landing page experience

All of the above

 

From where can you export data in Bing Ads Editor?

Entire account

Individual campaigns

Specific ad groups

All of the above

 

If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen?

Bing Ads will automatically recalculate a higher daily budget for your campaign.

Bing Ads might not allow you to change your daily budget and keyword bids.

You might deplete your campaign’s daily budget before the end of the day.

You might deplete your campaign’s daily budget before the end of the month.

Which UET setting allows you to count each conversion/each user who converted?

Support for Unique conversions

Account level conversion goals

Conversions goals

UET Tag Helper

What option will ensure/increase the chances that your ad is approved?

1.  A)  The landing page is under construction.
2.  B)  The landing page generates a pop up survey.
3.  C)  The landing page includes more than one of your keywords.
4.  D)  The landing page is not relevant to the ad text and keywords.

You want to calculate the absolute change and percentage change in performance metrics. Which should you use?

Campaign report

Share of Voice Report

Compare to previous in date range selector

Keyword report

Change History report

What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?

Without it, the ad will not serve

Without it, the ad will exceed character limits

Without it, the destination URL will not work.

Without it, the placeholder ad title won’t appear.

What is the best way to learn how many clicks Bing Ads has identified as low quality?

1.  A)  Use commercial web-tracking software to monitor site traffic.
2.  B)  Use performance reports to identify sources of low-quality activities.
3.  C)  Set up a monthly budget that allows for trends and fluctuations.
4.  D)  Contact Bing Ads Support periodically.

When implementing conversion tracking, what is the first step?

Create a destination URL

Use UET Tag Helper

Create a conversion goal

Tag your site

When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:

Ad titles: 50 characters & Ad text: 35 characters

Ad titles: 60 characters & Ad text: 80 characters

Ad titles: 35 characters & Ad text: 85 characters

Ad titles: 15 characters & Ad text: 50 characters

With the Bing Ads intelligence tool, you can get insights on searches by user location and/or demographic. true or False?

True

False

 

If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen?

1.  A)  Bing Ads will automatically recalculate a higher daily budget for your campaign.
2.  B)  Bing Ads might not allow you to change your daily budget and keyword bids.
3.  C)  You might deplete your campaign’s daily budget before the end of the day.
4.  D)  You might deplete your campaign’s daily budget before the end of the month.

Custom parameters 1, 2 and 3 provide the same end value for all keywords. True or False?

True

False

 

Which of the following will help you evaluate the effectiveness of your campaigns?

1.  A)  Ad groups
2.  B)  Universal Event Tracking
3.  C)  Dynamic text parameters
4.  D)  Incremental bids

How can you overwrite your offline changes with what you have online?

Post Changes

Import

Get Changes

All of the above

 

What happens if your account reaches its credit limit?

Your account credit limit will increase.

Your alternative payment method will be charged instead.

Your account is put hold with campaigns paused until outstanding invoices are solved and/or paid.

Your account is permanently deleted.

 

Which of the following will help you evaluate the effectiveness of your campaigns?

A) Ad groups
B) Universal Event Tracking
C) Dynamic text parameters
D) Incremental bids

 

Tablet investment can be controlled by bid modifiers of: [select 2]

+300%
-100%
+1000%
-20%

 

Coho Winery wants their ad to display for the keyword “white wines” when a customer’s search query is either “white wines” or “wines white.” Which keyword match option should they select?

Broad match
Phrase match
Exact match
Negative keyword

 

When you use any dynamic text, such as {param1} or {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:

Ad titles: 50 characters & Ad text: 35 characters

Ad titles: 25 characters & Ad text: 71 characters

Ad titles: 35 characters & Ad text: 85 characters

Ad titles: 15 characters & Ad text: 50 characters

From the Bing Ads Editor page, which menu tab do you click to sync Bing Ads with Bing Ads Editor?

 

Ad groups

Campaign

Accounts

All of the above

 

What are two ways to import a file? (Select two)

 

Excel

CSV file

Google AdWords

Default settings

 

Sitelink Extensions can be associated at either the campaign or ad group level. True or false?

True

False

 

Which of the following ideas should you consider implementing when writing your ad?

 

Describe what sets your product apart.

List the price of your product or service.

Include a call to action.

Use ad extensions to make your ad eye-catching.

All of the above

Tablet investment can be controlled by bid modifiers of: (Select 2)

 

+900%

-1000%

+1000%

-100%

 

On which page can you see your ad before you submit them?

 

Bing Ads Editor

Ad Campaigns

Ad Preview and Diagnostics Tool

Approved Content

 

You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?

 

True

False

 

Bing Ads Keyword Planner allows you to search for new keywords using a phrase, website, or category. From which Bing Ads tabs can you access Keyword Planner?

 

Home

Campaigns

Opportunities

Tools

 

For locations to display in Location Extensions, they must be within how many miles of user?

50 miles

25 miles

15 miles

75 miles

 

With Bing Ads, you can export which kinds of campaigns?

Entire account

Individual campaigns

Specific ad groups

All of the above

 

What is the first step in creating your store in the Bing Merchant Center?

Create a Product Catalog

Link your online store (or site) to Bing Ads

Import your Excel file

Export your CSV file

 

You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?

Campaign report

Ad report

Keyword report

Search term report

Ad group report

 

You should investigate which of the following to uncover the cause of increased click volume (traffic)?

Seasonal changes, such as an increase in online shopping during the holidays

 

Sales, discounts, or promotions

Recent news events

Changes to your ad headlines, text, or landing pages

All of the above

 

To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select two)

Upload your feed at least every 30 days

Use generic labels

Use high quality images

Use negative keywords

For whom might you create a remarketing list?

Anyone that has made a purchase

Anyone that has visited a specific category page by defining that the URL contains the product.

Anyone that has visited your loyalty website

All of the above

 

A Product Target tells Bing Ads what products you want to trigger your Product Ad. You can select all products in your catalog or narrow it down by which characteristics?

Brand

Condition

Product type

SKU

All of the above

 

You want to calculate the absolute change and percentage change in performance metrics. Which type of report should you select?

Campaign report

Share of Voice Report

Period Comparison report

Keyword report

Change History report

The values for specific parameters set for custom text get assigned to all keywords. True or False?

True

False

What kinds of error types are indicated by a red circle with an exclamation point (”!”) in the Summary Grid?

Warning notifications

Information notifications

Opportunity notifications

All of the above

 

Which new UET setting allows you to count conversions according to your business needs?

Support for Unique conversions

Account level conversion goals

Conversions goals

UET Tag Helper

 

Which Bing Ads resources designed to help you boost performance can you use to optimize your campaigns?

Accounts Summary

Universal Event Tracking

Bing Ads Intelligence

Bing Ads Editorial Review

All of the above

 

In Bing Ads Keyword Planner, you can get detailed estimates for your ad groups by entering the Bid and Daily budget. True or False?

True

False

 

The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:

You can tailor the URL for each Sitelink Extension

You can enter up to 10 Sitelink Extensions per campaign

You can display up to six links to deeper pages on a website.

All of the above

 

It is possible to bulk edit and manage multiple accounts using a Mac. True or False?

True

False

 

With the Bing Ads Intelligence tool, you can work with keyword lists of up to 200,000 generated words. True or false?

True

False

 

When you create a Shopping Campaign, you can use product filters to choose what the campaign will target. True or false?

True

False

 

To get started on the process of Conversion tracking, you must first do what?

Create a destination URL

Use UET Tag Helper

Create a conversion goal

Tag your site

 

The Opportunities page helps you use specific and personalized steps to help optimize performance, listed in order of estimated impact. True or False?

True

False

 

Why should you provide a default string that the system will use if Param1 for a keyword is null?

Without it, the ad will not serve

Without it, the ad will exceed character limits

Without it, the destination URL will not work.

Without it, the placeholder ad title won’t appear.

 

What would you do to zero in on a particular audience for a specific ad group or campaign?

Build a negative keyword list.

Target your ads using a variety of variables

Increase your budget

Increase your keyword bid prices

You can import existing campaigns from other online search engines, like Google. True or false?

True

False

A tracking tag (UET tag) is designed to help advertisers retarget their audience for which purpose

Take advantage of inline alerts

Track customers for remarketing

Increase ad spend

Validate a tag

 

1)

With pay-per-click search advertising, when are you charged?

1. A) Each time your ad is displayed on the search results page.
2. B) Each time a customer makes a purchase from your website.
3. C) When your ad goes live.
4. D) Each time a customer clicks your ad.

 

https://www.youtube.com/watch?v=vkp8jSr_p4o

 

2)

A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?

1. A) Link
2. B) Pay-per-click
3. C) Conversion
4. D) Click-through

 

3)

Bing Ads includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?

1. A) Targeting
2. B) Pay-per-click
3. C) Optimization
4. D) Incremental keyword bidding

 

4)

With search advertising, what happens when a customer clicks your ad? (Select two)

1. A) You are charged if the customer makes a purchase.
2. B) You are charged for the click.
3. C) The customer links to your website.
4. D) A conversion is recorded by the Bing Ads conversion-tracking tool.

 

5)

What is the best way to learn how many clicks Bing Ads has identified as low quality?

1. A) Use commercial web-tracking software to monitor site traffic.
2. B) Add low-quality click values to your performance reports.
3. C) Set up a monthly budget that allows for trends and fluctuations.
4. D) Contact Bing Ads Support periodically.

 

6)

High traffic, combined with which of the following, might indicate low-quality click activity?

1. A) A change in competitor bidding
2. B) Sales, discounts, or promotions
3. C) New links to your website
4. D) Low conversion rates

 

7)

Which of the following might generate invalid clicks? (Select two)

1. A) Trademark infringement
2. B) Search engine robots
3. C) Fraudulent activity
4. D) Increased clicks due to recent news about your company

 

8)

Which type of customer conversion is tracked by Universal Event Tracking (UET)?

1. A) Destination URL
2. B) Duration per visit
3. C) Pages per visit
4. D) Purchase
5. E)  All of the above

 

9)

Once your goals are created, you need to assign the goal to a tracking script. What is this tracking script called?

1. A) Pin
2. B) Tag
3. C) Goal
4. D) Code

 

10)

How many tags must you place on your site to track multiple campaigns?

1. A) One tag per campaign
2. B) One tag per Ad Group
3. C) One tag per Account
4. D) One tag per website

 

11)

Which visitor behavior is considered a conversion?

1. A) Clicking an ad
2. B) Browsing to the About Us page
3. C) Signing up for an e-mail newsletter
4. D) Adding an item to a shopping cart

 

12)

Conversion tracking provides data about visitors who click your ad, and then continue to complete a desired action (conversion). True or False?

1. A) TRUE
2. B) FALSE

 

13)

Why is it important to choose the right keywords? (Select two)

1. A) Prevents your campaign from being paused.
2. B) Helps more customers find your ads.
3. C) Drives more relevant traffic to your website.
4. D) Lowers your incremental bids.

 

14)

Bing Ads provides an end-to-end keyword research experience that includes helpful features such as keyword suggestions and estimated click-through rate. From which Bing Ads tabs can you access these features? (Select two)

1. A) Home
2. B) Campaigns
3. C) Opportunities
4. D) Tools

 

15)

When building your keywords list, you can Enter or Research keywords. Which of the following are available in the Bing Ads keyword research dropdown? (Select two)

1. A) Incremental bids
2. B) Find keywords containing a word or phrase
3. C) Find keywords on a website
4. D) Ad Preview

 

16)

What do you call words or phrases that trigger ads when they match a customer’s search query?

1. A) Keywords
2. B) Targeting criteria
3. C) Ad group
4. D) None of the above

 

17)

Why would this keyword not serve with this ad?

Travel to {keyword} Discounted group trips to {keyword}! Book today.

Keyword: Saint Vincent and the Grenadines

1. A) Dynamic text cannot include more than one word.
2. B) Dynamic text cannot be used in the ad title.
3. C) The keyword variable has incorrect brackets.
4. D) Dynamic text causes the ad title to exceed character limits.

 

18)

Consolidated Messenger has created an ad that uses dynamic text in the ad title. Which of the following will prevent the ad title from exceeding character limitations regardless of the search query term?

1. A) Fresh {keyword}
2. B) Fresh {keyword:flowers}
3. C) Fresh {keyword}{param2}
4. D) Fresh {keyword} flowers

 

19)

World Wide Importers is offering a variety of shipping specials and pricing discounts for different gift items. For example, rings ship for free and are 25% off, while bracelets ship overnight and are 15% off.

Which options can World Wide Importers select to insert the different shipping information and price discounts into the ad text of different products? (Select two)

1. A) Destination URL
2. B) Placeholder {param2}
3. C) Placeholder {param3}
4. D) Placeholder {keyword}

 

20)

What is the main advantage of using dynamic text in your ads?

1. A) Allows you to exceed the character limits for Bing Ads ads.
2. B) Helps you find synonyms for the keywords you’ve chosen.
3. C) Displays ads only to customers most interested in purchasing.
4. D) Turns generic ads into custom ads.

 

21)

What happens if any of your ad components exceed character limits?

1. A) You will be charged the incremental bid amount for each extra character.
2. B) You will not be able to save your ad.
3. C) Your ad will be automatically paused.
4. D) The extra characters are automatically truncated.

 

22)

Which of the following suggested best practices are likely to help make your ad more effective?

1. A) Including the term “Click here.”
2. B) Highlighting your company’s products and benefits.
3. C) Using generic phrases like “big savings!”
4. D) Repeating promotional words for emphasis.

 

23)

Which components are not required for a Bing Ads text ad? (Select two)

1. A) Ad title
2. B) Company name
3. C) Ad text
4. D) Targeting
5. E) Display URL
6. F) Destination URL

 

24)

Which of the following will not cause your ad to be disapproved?

1. A) The landing page is under construction.
2. B) The landing page generates a pop up survey.
3. C) The landing page includes more than one of your keywords.
4. D) The landing page is not relevant to the ad text and keywords.

 

25)

Coho Winery wants its ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches the exact keywords in exactly the same order. Which keyword match option should they select?

1. A) Broad match
2. B) Exact match
3. C) Phrase match
4. D) Negative keyword

 

26)

Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?

1. A) Broad match
2. B) Phrase match
3. C) Exact match
4. D) Negative keyword

 

27)

What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?

1. A) Website exclusions
2. B) Keyword match type
3. C) Targeting
4. D) Incremental bidding

 

28)

Coho Winery wants its ad to display for the keyword “white wines” when a customer’s search query is either “white wines” or “wines white.” Which keyword match option should they select?

1. A) Broad match
2. B) Phrase match
3. C) Exact match
4. D) Negative keyword

 

29)

You want to know the geographical location of the people who click your ad. Which type of report should you select?

1. A) Billing and budget
2. B) Delivery
3. C) Targeting
4. D) Campaign analytics
5. E) Change history

 

30)

You want to track your search advertising budget and spend. Which report group should you select?

1. A) Billing and budget
2. B) Targeting
3. C) Delivery
4. D) Editorial

 

31)

You want to know who made changes to the targeting options in your Bing Ads campaign. Which type of report should you select?

1. A) Billing and budget
2. B) Targeting
3. C) Delivery
4. D) Campaign analytics
5. E) Change history

 

32)

You want to run your report on a regular basis. Which option gives you this capability?

1. A) Impression column
2. B) Campaign Analytics report type
3. C) Limit your report results to specific accounts
4. D) Schedule this report to run automatically

 

33)

Your ad has a high click-through rate, but a low conversion rate. Which of the following might help increase your conversion rate?

1. A) Increase the number of keywords you’re bidding on
2. B) Improve the user experience on your landing page
3. C) Increase your budget
4. D) Increase your keyword bid prices

 

34)

Your ad is receiving a low number of impressions. Which report would be most helpful to identify which keywords are most effective in delivering impressions?

1. A) Campaign performance
2. B) Bing Ads Editorial guidelines
3. C) Budget summary
4. D) Keyword performance

 

35)

Which Bing Ads feature can help you analyze your ad campaign performance?

1. A) Editorial guidelines
2. B) Targeting
3. C) Reports
4. D) Dynamic text

 

36)

Your ad has a high number of impressions, but a low click-through rate. Which of the following might help increase your click-through rate?

1. A) Increase your keyword bids
2. B) Bid on frequently misspelled keywords
3. C) Set Bing Ads to spend your budget evenly across the month
4. D) Make your ad copy more compelling

 

37)

If you wanted to better understand how your customers are clicking through your website, which Bing Ads functionality would you use?

1. A) Analytics
2. B) Bing Ads Intelligence tool
3. C) Editorial Guidelines
4. D) Bing Ads Targeting report

 

38)

Which one of the following is not a report in Bing Ads?

1. A) Performance
2. B) Change History
3. C) Campaign Analytics
4. D) Ad Sequence

 

39)

Bing Ads uses pre-click, real-time, and post-click systems to protect you from low-quality clicks.

1. A) TRUE
2. B) FALSE

 

40)

Unified Device Targeting combines PCs, Laptops and Tablets into one category. How do you optimize your bid for Tablets?

1. A) Increase the bid for all devices
2. B) Increase tablet bid
3. C) Decrease PC/Laptop bid
4. D) It’s not possible to optimize bids for Tablets

 

41)

Tablet investment can be controlled by bid modifiers of: [select 2]

1. A) 3
2. B) -1
3. C) 10
4. D) -0.2

 

42)

If you set up multiple bid modifiers, more than one of your target criterion is met, and your ad is clicked, you pay for each of the bid adjustments that match.

1. A) TRUE
2. B) FALSE

 

43)

You can set default keyword bids at what level?

1. A) Account
2. B) Campaign
3. C) Ad group
4. D) Keyword

 

44)

Which of the following can you customize in Bing Ads Editor?

1. A) Default keyword bids at the ad-group level
2. B) Summary Grid columns
3. C) Demographic targets for campaigns
4. D) Device targets for ad groups
5. E) All of the above

 

45)

Bing Ads Editor has a Replace Text button that allows advertisers to replace text across multiple ads. Which of the following ad elements can be changed using Replace Text?

1. A) Title
2. B) Ad copy
3. C) URL
4. D) Title and Ad copy
5. E) All of the above

 

46)

The keyword research feature can help you:

1. A) Expand keyword or negative keyword lists
2. B) Target the most relevant audience
3. C) Improve your bid strategy
4. D) All of the above

 

47)

Looking at traffic history is one way to improve your bidding strategy. True or false?

1. A) TRUE
2. B) FALSE

 

48)

What is the first step in getting a bid estimation for keywords?

1. A) Choose the bid amount
2. B) Choose a keyword
3. C) Choose the targeted position
4. D) None of the above

 

49)

Which item is not a possible Campaign Exclusion?

1. A) Geographic locations
2. B) Age and gender
3. C) IP address
4. D) Website

 

50)

Exclusions you set at the campaign level will not apply to all of the ads in your campaign. True or false?

1. A) TRUE
2. B) FALSE

 

51)

Which exclusions are permitted at the campaign level to keep your ad from displaying?

1. A) Location
2. B) Website
3. C) IP Address
4. D) All of the above

 

52)

Each campaign you create will have its own ___________.

1. A) Budget
2. B) Account
3. C) Incremental bid
4. D) Dynamic text

 

53)

Which of the following will help you evaluate the effectiveness of your campaigns?

1. A) Ad groups
2. B) Conversion tracking
3. C) Dynamic text parameters
4. D) Incremental bids

 

54)

In Bing Ads, which customer actions are considered conversions? (Select three)

1. A) Completing a transaction.
2. B) Performing a search query.
3. C) Purchasing a product or service.
4. D) Filling out a registration form.
5. E) Clicking the ad.

 

55)

In addition to Microsoft Office Excel Template (.xls), what other file format can be used to import a keyword list into Bing Ads?

1. A) Extended markup language (.xml)
2. B) Text file (.txt)
3. C) Comma-separated values (.csv)
4. D) None of the above

 

56)

Multiple Ad Groups are allowed in Campaigns.

1. A) TRUE
2. B) FALSE

 

57)

You can import existing campaigns from other online search engines. True or false?

1. A) TRUE
2. B) FALSE

 

58)

You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens.

How would you target the ads to optimize your campaign?

1. A) Target the ads by location to the delivery areas.
2. B) Target the ads by New York City.
3. C) Target the ads incrementally.
4. D) Target the ads by age and gender.

 

59)

Alpine Ski House is promoting weekend getaways for retired couples who live near Denver.

What are the best targeting options for this customer?

1. A) Age and time of day
2. B) Age and geographical
3. C) Gender and geographical
4. D) Age and gender

 

60)

An online clothing store sells clothing exclusively to young women.

1. A) Age and time of the day
2. B) Age and location
3. C) Age and gender
4. D) Gender and day of the week

 

61)

When you target by time of day, which time zone does Bing Ads use?

1. A) The distribution channel.
2. B) The searcher’s location, based on IP lookup.
3. C) The language in which the ad is written.
4. D) The address provided at registration.

 

62)

If you are unable to find your ad in the Bing Network results pages, why should you first examine the Impressions column in the Bing Ads data summary tables?

1. A) It tells you why your ad has been disapproved.
2. B) It tells you whether your campaign is active.
3. C) It shows the total number of clicks your ad has received.
4. D) It tells you if your ad is being displayed, even if you can’t find it.

 

63)

Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?

1. A) Status
2. B) Impressions
3. C) Click-through rate
4. D) Delivery

 

64)

The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select two)

1. A) Determine if your ad and keyword are receiving impressions.
2. B) How many impressions were lost because of the conflict.
3. C) Which keywords and negative keywords are conflicting.
4. D) Whether the conflict is at the campaign or ad group level.

 

65)

Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget.

1. A) TRUE
2. B) FALSE

 

66)

If your ad rank is low even though your click-through rate is high, what should you do to improve your campaign?

1. A) Decrease your keyword bid prices.
2. B) Increase your keyword bid prices.
3. C) Place your ads in different ad groups.
4. D) Reassess your keyword selection.

 

67)

Which of the following factors could impact the performance and delivery of your ad?

1. A) The relevance of your keywords
2. B) Your keyword bid amount
3. C) The click-through rate on Bing Network results pages
4. D) All of the above.

 

68)

You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?

1. A) Apply a keyword level destination URL using dynamic text
2. B) Increase your keyword bids
3. C) Increase your incremental bids
4. D) All of the above

 

69)

Which of the following does not affect your ad’s rank?

1. A) Keyword bid
2. B) Ad quality
3. C) Analytics
4. D) Performance

 

70)

Which Delivery status is given to ads or keywords that violate the Bing Ads policies?

1. A) Ad paused
2. B) Pending editorial review
3. C) Disapproved
4. D) Eligible

 

71)

Which Delivery status indicates an ad group that has passed its end date?

1. A) Ad group paused
2. B) Pending editorial review
3. C) Disapproved
4. D) Ad group expired

 

72)

Which of the following statements describes inline editorial feedback during ad creation?

1. A) Bing ads will inform you why an ad is disapproved and direct you to a solution
2. B) Bing ads checks for character limits, word counts and missing or incorrectly formatted URL
3. C) Bing ads alerts you to possible trademark infringements
4. D) All of the above

 

73)

Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed.

1. A) TRUE
2. B) FALSE

 

74)

Adventure Works chooses the Daily Accelerated budget option. On the day of a promotion sale, there is an unexpected increase in clicks and the daily budget is reached by noon. What happens?

1. A) Ad activity stops until the next day.
2. B) Charges for additional clicks are subtracted from the next day’s budget.
3. C) Charges for additional clicks are automatically added to the budget.
4. D) The landing page is not displayed when the ad is clicked.

 

75)

If you set a monthly budget too low for the traffic generated by your keywords, what might happen?

1. A) Bing Ads will automatically recalculate a higher monthly budget for your campaign.
2. B) Bing Ads might not allow you to change your monthly budget and keyword bids.
3. C) Bing Ads might automatically decrease your keyword bids.
4. D) You might deplete your campaign’s monthly budget before the end of the month.

 

76)

The campaign budget for one of your campaigns is set to Monthly. The monthly budget is reached on the 15th day of the month.

What effect does this have on the ads within that campaign?

1. A) They continue showing until the account-level budget is reached.
2. B) They discontinue showing and will resume the first day of the next month.
3. C) They discontinue showing for the rest of the day and will resume the next day.
4. D) They do not resume. You must start a new campaign.

 

77)

As a Bing Ads customer, you want to run a very short seasonal campaign. You configure the campaign to run the last 10 days in November. You’re willing to spend a maximum of $5,000 on this campaign for the month.

What amount should you enter in the campaign budget field when using the Daily Standard option?

1. A) 50
2. B) 100
3. C)  500
4. D) 1000

 

78)

For what does Bing Ads charge you?

1. A) Each time your ad is displayed on the search results page.
2. B) Each time a customer makes a purchase from your website.
3. C) Each time a searcher types in one of your keywords.
4. D) Each time a customer clicks your ad.

 

79)

What is the billing threshold?

1. A) The minimum payment required to keep your account active
2. B) Your minimum monthly budget
3. C) Your account credit limit
4. D) Your billing cycle date

 

80)

From which tab can you access your online billing statement?

1. A) Campaigns
2. B) Accounts & Billing
3. C) Opportunities
4. D) Tools

 

81)

From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?

1. A) Browser
2. B) Editor
3. C) Error
4. D) All of the above

 

82)

Which feature should you use to create a custom filter that shows items with different attributes?

1. A) Advanced search
2. B) Find and replace
3. C) Match types
4. D) None of the above

 

83)

The Multiple Changes wizard helps you create which of the following:

1. A) Campaigns
2. B) Ad groups
3. C) Keywords
4. D) All of the above

 

84)

You can create a new campaign by copying an existing campaign from one account to another. True or false?

1. A) TRUE
2. B) FALSE

 

85)

The Summary Grid displays icons that alert you to errors or unsynchronized offline changes.

1. A) TRUE
2. B) FALSE

 

86)

Bing Ads Editor allows you to work and make changes offline or online.

1. A) TRUE
2. B) FALSE

 

87)

Bing Ads Editor lets you know about important information with which of the following?

1. A) Warning notifications
2. B) Information notifications
3. C) Opportunity notifications
4. D) All of the above

 

88)

Which menu should you use to manage your accounts and campaigns?

1. A) Download
2. B) Accounts
3. C) Import
4. D) Export

 

89)

Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false?

1. A) TRUE
2. B) FALSE

 

90)

You have finished importing new campaigns into Bing Ads Editor. What must you do before the new campaigns can become active?

1. A) Unsubscribe to the account containing the campaigns.
2. B) Click the Export button to export the campaigns.
3. C) Click Post Changes button to sync with Bing Ads online.
4. D) Use the Multiple Changes wizard to bulk-edit the campaign properties.

 

91)

You are importing campaigns into Bing Ads Editor. Which column in the Import Completed dialog indicates campaigns that will not be created or updated because they duplicate existing values or contain invalid data?

1. A) New
2. B) Updated
3. C) Deleted
4. D) Skipped

 

92)

You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?

1. A) TRUE
2. B) FALSE

 

93)

Keywords can be analyzed by what factors?

1. A) Traffic
2. B) Keyword Categories
3. C) Age Group and Gender
4. D) Keyword performance
5. E) All of the above

 

94)

When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included? (Select two)

1. A) Keyword traffic
2. B) Suggested bids
3. C) Future performance
4. D) Demographic targets

 

95)

Keyword research templates are available in the Template Pane, but they do not incorporate Excel features.

1. A) TRUE
2. B) FALSE

 

96)

The Bing Ads Intelligence Tool can generate long lists of keywords from one or several seed keywords, but cannot eliminate duplicate keywords when generating lists.

1. A) TRUE
2. B) FALSE

 

97)

How do your keyword bids and your monthly budget work together?

1. A) Your bid affects the number of times your ad is displayed; your budget affects the position of your ad on the page.
2. B) Your bid affects the number of times your ad is displayed; your budget affects how closely a search query must match your keyword.
3. C) The higher your budget, the more likely your ad will be displayed in position one for the keyword.
4. D) Your bid affects the position of your ad on the page; your budget affects the number of times your ad can be clicked.

 

98)

What is a keyword bid?

1. A) Specifies the number of times your ad is displayed in a given month.
2. B) Specifies the maximum price you are willing to pay each time someone clicks your ad.
3. C) Specifies how closely a search query must match your keyword.
4. D) Specifies what price you must pay for your keywords in order to reach position one.

 

99)

How do incremental bids affect the display of your ad?

1. A) They trigger the display of your ad when terms in your keyword appear in any order in the search query.
2. B) They cause a word or phrase to be inserted at display time into the ad.
3. C) They affect the number of times your ad is displayed in a given month.
4. D) They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

 

100)

Which of the following audiences can you define with remarketing lists?

1. A) Home page visitors
2. B) Added items to shopping cart
3. C) Visited a form page
4. D) All of the above

 

101)

What is the first step to getting started using Product Ads?

1. A) Upload a product catalog to Bing Merchant Center
2. B) Create a Shopping Campaign in the Bing Ads UI
3. C) Claim your domain in Bing Webmaster Tools
4. D) Create a store in Bing Merchant Store

 

102)

Which is not part of a product ad?

1. A) Product image
2. B) Ad text
3. C) Pricing
4. D) Promotional text

 

103)

Automated rules can only be applied at the campaign level. True or False?

1. A) True
2. B) False

 

104)

Where in your account can you create remarketing lists?

1. A) Tools
2. B) Opportunities
3. C) Shared Library
4. D) Reports

 

105)

An online clothing store sells clothing exclusively to young women. What are the best targeting options for this advertiser?

1. A) Age and time of the day
2. B) Age and location
3. C) Age and gender
4. D) Gender and day of the week

 

106)

Remarketing in paid search lets you target ads to people who have interacted with your site before. True or False?

1. A) True
2. B) False

 

107)

What Bing Ads feature allows you to schedule changes to your campaigns ahead of time?

1. A) Bing Ads intelligence
2. B) Automated rules
3. C) Universal Event Tagging
4. D) Remarketing

 

108)

Which of the following examples of automated rules you can create in your account?

1. A) Starting and stopping campaigns for special events
2. B) Keeping ads on the first page
3. C) Decreasing bids on poor performing keywords
4. D) All of the above

 

109)

Which attributes can you use to choose which products you want to include in a product group?

1. A) Item ID
2. B) Brand
3. C) Condition
4. D) Category
5. E) All of the above

 

110)

Campaign priority will prioritise which campaign to run when multiple campaigns advertise the same product. True or false?

1. A) True
2. B) False

 

111)

Which is not a part of a product ad?

1.  A)  Product image
2.  B)  Ad text
3.  C)  Pricing
4.  D)  Promotional text

 

112)

Which visitor behavior is considered a conversion? (Select two)

1.  A)  Clicking an ad
2.  B)  Browsing to the About Us page
3.  C)  Signing up for an e-mail newsletter
4.  D)  Adding an item to a shopping cart

 

113)

Coho Winery wants their ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches their keyword in the same order with no extra words. Which keyword match option should they select?

1.  A)  Broad match
2.  B)  Exact match
3.  C)  Phrase match
4.  D)  Negative keyword

 

114)

What is the first step to get started using Product Ads?

1.  A)  Upload a product catalog to Bing Merchant Center
2.  B)  Create a Shopping Campaign in the Bing Ads UI
3.  C)  Claim your domain in Bing Webmaster Tools
4.  D)  Create a store in Bing Merchant Store
   

 

 

 

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