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Prepare for a programmatic world Assessment Answers - Academy for Ads

Prepare for a programmatic world Assessment Answers - Academy for Ads

Prepare for a programmatic world Assessment Answers - Academy for Ads

Question 1 of 9

You've been asked to explain to a new intern the things that you can test and things you can't. 
Which question would be least suitable to determine with a test?

Why would you choose to participate in the Ad Exchange Open Auction?

You've defined your campaigns and want access to premium inventory, with exclusive access to publisher data/audience data. 
Which deal type would best suit your requirements?

Peter sees in his team's data that many of the people that converted were exposed to a display campaign they ran. So they concluded the display campaign was a success. 
What did they forget to take into account?

When combining programmatic products, what are the main benefits?

Which isn't available from a DoubleClick product?

All but one of the below roles would be great to have in place and help boost the programmatic capability of your team. 
Which one is it?

Question 9 of 9

You've been building a programmatic campaign and all teams just signed off on the brief. 
What's the next step in the process?

 

If you wanted to better understand your customer's overall site behavior, including your site and other browsing they may do online, which two products would solve that problem?

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Peter sees in his team’s data that many of the people that converted were exposed to a display campaign they ran. So they concluded the display campaign was a success. What did they forget to take into account?

By

 

Peter sees in his team’s data that many of the people that converted were exposed to a display campaign they ran. So they concluded the display campaign was a success.

What did they forget to take into account?

 

  • Establishing a baseline

 

  • Measuring view-through conversions

 

  • Proving incremental impact

 

  • Creating a focused question

 

 

All but one of the below roles would be great to have in place and help boost the programmatic capability of your team. Which one is it?

By

 

All but one of the below roles would be great to have in place and help boost the programmatic capability of your team.

Which one is it?

 

  • Marketing technology officer

 

  • Head of social media

 

  • Data storyteller

 

  • Account director

 

You’ve Been Building A Programmatic Campaign And All Teams Just Signed Off On The Brief. What’s The Next Step In The Process?

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You’ve Been Building A Programmatic Campaign And All Teams Just Signed Off On The Brief.

What’s The Next Step In The Process?

 

  • Let the production team drive content creation.

 

  • Take a moment to debrief on the process so far and iterate the plan if necessary. Let the brand and media agency have a hiatus. Bring them back after execution.

 

  • Continue to work together on every decision to get 100 percent sign-off from all teams.