SemRush Certification Answers

What is link juice?

• The number of links pointing at a certain page

• The value a hyperlink passes to a particular webpage

• Optimized website link hierarchy

What elements should text links consist of to ensure the best possible SEO performance?

• Anchor text, a-tag with href-attribute

• Nofollow attribute, anchor text

• a-tag with href-attribute, noindex attribute

Which suggestions can the On Page SEO Checker provide in the Strategy Ideas tab?

• Fix the keyword cannibalization

• Optimize higher ranking pages for the given keywords instead of optimizing lower ranking ones

• Add metatags that are unique to each of your website’s pages

• Add target keywords to your wepages’ metatags

How are the lists in the Keyword Magic Tool created?

• There is a “Create new list” button at the starting page

• Automatically when adding keywords to the Keyword Analyzer

• Inside the tool, you can save the search as a new list when requesting the keyword

• Automatically when requesting the keyword at the starting page

In the Site Audit Tool, under the Overview and Progress tabs in the Errors graphs you can see:

• The number of errors found in each crawl of your website

• The number of errors being found in real time

• The number of errors found on your website’s main page

Organic Traffic Insights has a quick filter for each page of your site to see which keywords are new for that page or keywords that have lost all rankings as well as winners and losers. This can help you determine which of your pages are gaining or losing positioning for your target keywords.

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