SemRush Certification Answers

 

The Backlinks report helps users compare backlink metrics for several URLs.

 

False

 

True

 

 

Position Tracking allows users to track a website’s search visibility across multiple devices (desktop, phone and tablet) and locations (down to the city level) in one project.

 

False

 

True

 

SEMrush Technical SEO Exam Answers PDF

To check and document your level of technical SEO knowledge.

You will be asked 34 questions.
You are allowed 40 minutes for the exam.
To pass the exam, you need to score at least 70%.

 

 

 

 

What is the best solution when you know the approximate time of maintenance work on your website?

Using the 503 status code with the retry-after header

Using the HTTP status code 200

Using the noindex directive in your robots.txt file

Using the 500 status code with the retry-after header

 

Choose three answers. What information can be found in an access-logfile?

The method of the request (usually GET/POST)

The request URL

The server IP/hostname

Passwords

The time spent on a URL

 

True or false? It is recommended to work with log files constantly, making it a part of the SEO routine rather than doing one-off audits.

False

True

 

Which HTTP code ranges refer to crawl errors? Choose two answers.

2xx range

3xx range.

5xx range

4xx range

 

Choose two statements that are right.

It is not a good idea to combine different data sources for deep analysis. It’s much better to concentrate on just one data source, e.g. logfile

Combining data from logfiles and webcrawls helps compare simulated and real crawler behavior

If you overlay your sitemap with your logfiles, you may see a lack of internal links that shows that the site architecture is not working properly

 

Choose two answers. Some disadvantages of ccTLDs are:

They have strong default geo-targeting features, e.g. .fr for French

They may be unavailable in different regions/markets

They need to be registered within the local market, which can make it expensive

 

Choose two http response status codes that will work where there is any kind of geographical, automated redirect. We are talking about international requests from different geographical regions.

301 and 303

302 and 301

302 and 303

 

You have site versions for France and Italy and you set up two hreflangs for them. For the rest of your end-users you plan to use the English version of the site. Which directive will you use?

<link rel=”alternate” href=”http://example.com/” hreflang=”x-default”/>

<link rel=”alternate” href=”http://example.com/en” hreflang=”uk”/>

<link rel=”alternate” href=”http://example.com/en” hreflang=”en-au”/>

 

True or false? The SEMrush Site Audit tool allows you only to define issues that slow down your website and does not give any recommendations on how to fix them.

True

False

 

Choose two optimization approaches that are useful for performance optimization:

Avoid using new modern formats like WebP

Asynchronous requests

Increase the number of ССS files per URL

Proper compression & meta data removal for images

 

True or false? Pre-fetch and pre-render are especially useful when you do not depend on 3rd party requests or contents from a CDN or a subdomain.

True

False

 

Fill in the blank. According to the latest statistics, 60% or more of all results for high volume keyword queries in the TOP-3 have already been moved over to run on ______

HTTP

HTTPS

FTP

 

What are the two valid statements with regard to the critical rendering path (CRP)?

The non-critical CSS is required when the site starts to render

There is an initial view (which is critical) and below-the-fold-content

CRP on mobile is bigger than on a desktop

The “Critical” tool on Github helps to build CCS for CRP optimisation

 

Choose the correct statement about mark-up

Invalid mark-up still works, so there’s no need to control it

Even if GSC says that your mark-up is not valid, Google will still consider it

Changes in HTML can break the mark-up, so monitoring is needed

 

Choose a valid statement about AMP:

Using AMP is the only way to get into the Google News carousel/box

AMP implementation is easy, there’s no need to rewrite HTML and build a new CSS

CSS files do not need to be inlined as non-blocking compared to a regular version

A regular website can never be as fast as an AMP version

 

Fill in the blanks. When you want to use _____, make sure they are placed in plain HTML/Xrobots tags. _____ injected by JavaScript are considered less reliable, and the chances are that Google will ignore them.

rel=amp HTML tags

hreflang tags

Canonical tags

 

Which type of mobile website version should you use to check if the “user agent HTTP header” variable is included to identify and provide the relevant web version to the right user agent?

Responsive web design

Independent/standalone mobile site

Dynamic serving

 

What elements should text links consist of to ensure the best possible SEO performance?

Anchor text, a-tag with href-attribute

Nofollow attribute, anchor text

a-tag with href-attribute, noindex attribute

 

What is link juice?

The number of links pointing at a certain page

The value a hyperlink passes to a particular webpage

Optimized website link hierarchy

 

What are two the most commonly known best practices to increase crawling effectiveness?

Multiple links to a single URL

Using linkhubs

Meta robots nofollow

Interlink relevant contents with each other

Internal, link-level rel-nofollow

 

Choose three statements referring to XML sitemaps that are true:

XML sitemaps must only contain URLs that give a HTTP 200 response

It is recommended to use gzip compression and UTF-8 encoding

There can be only one XML sitemap per website

XML sitemaps should usually be used when a website is very extensive

It is recommended to have URLs that return non-200 status codes within XML sitemaps

 

Choose a factor that affects the crawling process negatively.

Duplicate pages/content

A well-defined hierarchy of the pages

Content freshness

 

Choose two statements that are false about the SEMrush Audit Tool.

It can be downloaded to your local computer

It can’t audit desktop and mobile versions of a website separately

It provides you with a list of issues with ways of fixing

It allows you to include or exclude certain parts of a website from audit

 

What is the proper instrument to simulate Googlebot activity in Chrome?

Reverse DNS lookup

User Agent Overrider

User Agent Switcher

 

How often does the option to combine a robots.txt disallow with a robots.txt noindex statement make folders or URLs appear in SERPs?

Less than ones without noindex

Never

Occasionally

 

True or false? It is not possible to have multiple robots meta tags.

False

True

 

Choose two correct statements about a canonical tag:

It should point to URLs that serve HTTP200 status codes

It is useful to create canonical tag chaining

Each URL can have several rel-canonical directives

Pages linked by a canonical tag should have identical or at least very similar content

 

Fill in the blank. It’s not wise to index search result pages because _____.

Google prefers them over other pages because they are dynamically generated and thus very fresh.

they do not pass any linkjuice to other pages

those pages are dynamic and thus can create bad UX for the searcher

 

PRG (Post-Redirect-Get pattern) is a great way to make Google crawl all the multiple URLs created on pages with many categories and subcategories.

False

True

 

Choose the wrong statement.

It is important to have all sub-pages of a category being indexed

Proper pagination is required for the overall good performance of a domain in search results

rel=next and rel=prev attributes explain to Google which page in the chain comes next or appeared before it

Pagination is extremely important in e-commerce and editorial websites

 

You have two versions of the same content in HTML (on the website and in PDF). What is the best solution to bringing a user to the site with the full navigation instead of just downloading a PDF file?

Using the X-robots-tag and the noindex attribute

Introducing hreflang using X-Robots headers

Using the X-robots rel=canonical header

 

What does the 4XX HTTP status code range refer to?

Server-side errors

Client-side errors

Redirects

 

Check all three reasons for choosing a 301 redirect over a 302 redirect:

The rankings will be fully transferred to the new URL

Link equity will be passed to the new URL

To not lose important positions without any replacement

The new URL won’t have any redirect chains

 

When is it better to use the 410 error rather than the 404? Choose two answers:

When there is another page to replace the deleted URL

If the page can be restored in the near future

When the page existed and then was intentionally removed, and will never be back

When you want to delete the page from the index as quickly as possible and are sure it won’t ever be back

 

35

 

A Good Approach Is To Create Internal Competition. More Links To Different URLs Have The Same Anchor Text, Easier For Google Is To Differentiate Which Of Them Is The One URL On Your Domain To Be Ranked For The Given Keyword.

• True
• False

 

 

 

 

SEO Toolkit Exam for Advanced SEMrush Users Answers

 

 

Why should I connect Google Analytics to Backlink Audit?

To have more backlinks in system

To consider the traffic

To have ability to disavow

To consider actual traffic when calculating the toxic score

 

You want to find out what websites are linking to your competitors but not you. Which of the following SEMrush tools can you use?

Organic Traffic Insights

Backlink Gap

Sensor

Backlink Audit

 

Which of the following types of Notes can you use with the Domain Overview graphs? Choose 3 answers.

Competitor Updates

Unconfirmed Google Updates

Google Volatility Changes

My Notes

Local Events

State Holidays

 

You’re gathering keywords for your corporate blog article with Keyword Magic Tool. You need to see the most recent SERP results to find out if there’s a chance for your domain to make the Google’s top for these keywords. What would you do?

I’ll go to the Keyword Overview and check every keyword I’m interested in

I’ll send queries to Google and analyze the SERPs as they are

I’ll send the keywords in the Keyword Analyzer and select Top Competitors

I’ll use the SERP column right in the table with keywords in the Keyword Magic Tool

 

You are interested in knowing if the site is generating revenue. Which of the following Traffic Analytics features would offer the most insight?

Destination Sites to determine if visitors are clicking through to linked sites

Geographic Distribution to determine which countries are sending the highest quality traffic

Traffic Overview to determine time visitors stay on the site and average bounce rates

Traffic Sources to determine how many visitors are coming to the site and through what channels

 

Which of the following SEMrush tools can help you with mobile SEO? Choose 3 answers.

Backlink Audit

Traffic Analytics

Organic Research

Position Tracking

Backlink Gap

Listing Management

 

You want to plot a graph that shows the changes in the number of keywords that won a Featured Snippet throughout the year. Which SEMrush tool should you use and how?

Use the Organic and Paid Keywords graph for the previous year in the Domain Overview tool

Use the trend in the Featured Snippets tab in the Position Tracking

Use the Advanced filter for a Traffiс & Keywords Trend graph in the Positions tab of Organic Research

 

You want to find out if you need to supplement your SEO with paid ads by finding which of your poorly performing organic keywords can be replaced with paid keywords. What will you do?

Go to Keyword Gap and compare your domain’s organic and paid keywords by applying the ‘Unique for the first domain’ filter

Use Strategy Ideas about fixing keyword cannibalisation in the Optimisation Ideas tab of the On page SEO Checker

Use Keyword Difficulty Tool

 

Take a look at the Backlinks report in the Backlink Analytics tool. How would you explain to your client that there are backlinks with New and Lost status at the same time?

This backlink was added less than a month ago and deleted shortly after adding

The New status is for the Source page and the Lost is for the Target page. The Source page has added a backlink recently, and the Target page has already deleted it

There is a mistake in the backlink, you should check and fix it

 

Which of the following SEMrush tools should you use to understand which SERP features are triggered in Google by the keywords you’re targeting?

Sensor

Organic Research

Position Tracking

Keyword Gap

 

How often does SEMrush Sensor report on Google algorithm changes and anomalies?

As they become known

Once a month

Once a year

 

Which of the following tool will you use to analyze variability trend of Featured snippet occurrence for the last 30 days?

Sensor

You can get this information only by asking for custom report

Organic Research

On Page SEO Checker

 

Your site is selling knitting wool and you want to publish a mitten-knitting guide and use it to attract backlinks in your market. You’ve already found 27 different mitten-knitting guides on the web and now need to find out which of these guides acquired the most backlinks and referring domains. Which SEMrush tool can help you to analyze all of these guides at the same time?

Backlink Gap

Bulk Analysis

Backlink Audit

Backlink Analytics

 

You are the Content Strategist at the Craft Beer Outlet company. You have 10 content specialists working with you. You have a Business account at SEMrush and use SEO Writing Assistant (SWA) Tool and want your employees to use it as well without registering an account at SEMrush. How do you manage everyone of them to access the SWA recommendations?

Your employees don’t need to have a SEMrush account, they can download the SWA add-on and see its recommendations in the Google Doc that you’ve created and shared with them

You will generate the reports from SEO Content Template and share these reports with your employees. They need to have Pro account to access these reports

All of them need to have a Business account, as you are

 

Which of the following tool will you use in order to display report excerpts from the most valuable and widely used SEMrush SEO tools (like Organic Research, Position Tracking, Site Audit, etc.) for your project on one page?

Sensor

Listing Management

SEO Dashboard

On Page SEO Checker

 

Analyzing the keyword “how to get more Google reviews” under the Top 10 Benchmarking tab in the On Page SEO Checker tool you can see that a Featured Snippet can be triggered by this keyword (see the picture below). But there is no information about this in the SERP Features Ideas section of the Optimization Ideas tab. How is this possible?

The page you’re analyzing should make the top 10 for this keyword in order to make the Featured Snippet idea appear

The Keyword Volume should be more than 70 to trigger the SERP Features Idea

The number of Referring Domains for Optimizing page should be 5 or more, while you have only 3

 

Integration between Google Analytics and On Page SEO Checker allows you to…

find new UX ideas

find new SERP Features ideas

see total amount of searches for the keywords set up for a landing page

see unique visitors for each landing page

 

The Site Audit tool can check your website’s AMP pages for syntax errors.

True

False

 

You’ve decided to fully reorganize your shop selling rare species of lizard. You’ve changed your address, phone number, business hours, and even payment methods. Up to now, your shop has always been very popular and attracted many customers. Now it’s high season and you need to update your business details as soon as possible. Which tool will you use?

Sensor

Brand Monitoring Tool

On Page SEO Checker

Listing Management

Position Tracking Tool

 

What do the “Lists” in the Keyword Magic Tool consist of?

Up to 7 tabs with keywords and the corresponding table in the Keyword Analyzer

Tables with keywords added to the Keyword Analyzer

New tabs with keywords

Groups and subgroups of keywords in the table on the left bottom part of the tool

 

Selecting a specific country in the Organic Traffic Insights filters not only data from the SEMrush database but also from Google Analytics and Google Search Console for that region.

True

False

 

How will you benefit from connecting Site Audit to your Google Analytics account? Choose 3 answers.

Analyze which top viewed pages on your website have technical issues and find out what you need to do to fix them

See the unique pageviews for each page in your audit

Detect any critical issues that could cause traffic loss and find out exactly how to prevent them

Access all of the backend information for your website in one location

Automatically import the landing pages that your website is ranking for

Calculate ideas where you need to improve a page and user experience

 

You and your colleagues have gathered 100 keywords from different sources which seem to be suitable for your website. How can you check the KD, Volume and SERP Features metrics simultaneously for the whole set of keywords?

I will upload them to the Keyword Overview

I will upload them to the Position Tracking

I will upload them to the Keyword Difficulty tool

I will upload them to the Keyword Analyzer

 

What pages can be filtered by the Broken parameter in the Lost&Found report of the Backlink Audit Tool?

Pages with 4XX and 5XX status codes

Pages removed at least three months ago

Pages removed at least two months ago

 

Connecting the Link Building Tool with Google Search Console will give you the ability to collect recommendations on the most relevant, important and freshest links for your backlink profile.

True

False

 

By using which report can you carry out a comprehensive inspection/review of your website’s pages in terms of their loading speed?

Site Audit: Crawled Pages

Site Audit: Performance Report

On Page Seo Checker: Optimization Ideas

Position Tracking: Landing Pages

 

Organic Traffic Insights has a quick filter for each page of your site to see which keywords are new for that page or keywords that have lost all rankings as well as winners and losers. This can help you determine which of your pages are gaining or losing positioning for your target keywords.

True

False

 

In the Site Audit Tool, under the Overview and Progress tabs in the Errors graphs you can see:

The number of errors found in each crawl of your website

The number of errors being found in real time

The number of errors found on your website’s main page

 

How are the lists in the Keyword Magic Tool created?

There is a “Create new list” button at the starting page

Automatically when adding keywords to the Keyword Analyzer

Inside the tool, you can save the search as a new list when requesting the keyword

Automatically when requesting the keyword at the starting page

 

Which suggestions can the On Page SEO Checker provide in the Strategy Ideas tab?

Fix the keyword cannibalization

Optimize higher ranking pages for the given keywords instead of optimizing lower ranking ones

Add metatags that are unique to each of your website’s pages

Add target keywords to your wepages’ metatags

 

 

 

 

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There are not many payment alternatives to quality SemRush, the only one that can match is Sixtrix and has a much higher price, or similar Web or Xobi.

Free are Webmeup, Keyword Planner, Rankerizer and Open link profiler,

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SemRush free 2018 is the best tool for SEO . With this Semrush Free Trial 2018 you can use for some time.

 

 

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SemRush SEO Fundamentals Exam Answers

 

 

What is the approximate number of Google’s ranking factors?

Over 1000

Over 20

Over 100

Over 2000

Over 200

 

What does PLA stand for?

Popular Links Analysis

Product Listing Ads

Personally Listed Ads

 

What is the name of the URL element that is present on every page except the homepage?

Subdomain

Slug

TLD

Protocol

 

To ensure the highest Google rankings, it will be enough to focus your efforts on just several main ranking factors.

False

True

 

What is sitemap.xml?

A site map intended for users, similar to a table of contents

A file that is uploaded from Search Console to the root directory of a website to confirm the rights to this website

A file with a list of a website’s URLs to be indexed

 

What’s the difference between a 301 and a 302 redirect?

301 is used for a temporary page redirection, 302 for a permanent redirection

301 is used for a page redirection block, 302 for a permanent redirection

301 is used for a permanent page redirection, 302 for a temporary redirection

301 is used for a temporary page redirection, 302 for a redirection block

 

Microdata markup is an automatic method in which Javascript adds schema annotation into the the head of the page.

True

False

 

Which of the following symbols should you use to separate the words in the slug, according to best practice?

Plusses

Dots

Hyphens

Colons

 

Fill in the blanks: ______ reviews are the source for your rating in the Knowledge Panel on Google, while Apple maps uses the review stars from ______ by default.

TripAdvisor, Foursquare

Google, Facebook

TripAdvisor, Facebook

Google, Yelp

 

Which status code tells us that the server is currently unable to handle the request (“temporarily unavailable” error)?

302 code

404 code

503 code

200 code

 

Which keywords are best to target?

Those with higher volume and lower competition

Those with higher volume and higher competition

Those with lower volume and lower competition

Those with lower volume and higher competition

 

Which factors will increase the value of a link? Choose two answers.

Links from PBNs

High authority of the linking domain

Relevant keywords in the anchor text

A link with a ‘nofollow’ attribute in the comment section of a blog post

 

When using this mobile site type, you’ve got a single set of files with one version of content, which is shown to a user regardless of the device they’re using.

Dynamic serving

Separate domain

Responsive design

 

What does AMP stand for?

Agile Main Page

Advanced Mobile Performance

Artificial Mobile Presentation

Accelerated Mobile Pages

 

What is the primary difference between mobile search results and desktop search results?

There is no difference

To ensure better user experience, you should have less content on your mobile website

Nofollow backlinks count when it comes to mobile SEO

More focus is made on local results

 

Fill in the blanks: ______ is the manual method where you add in-line schema annotations to the corresponding HTML page elements. When you use ______, Javascript fires and inserts the markup into the head of the page.

Schema.org, Microdata markup

Microdata markup, JSON-LD

JSON-LD, Microdata markup

Microdata markup, Schema.org

Schema.org, JSON-LD

 

What are the main ways of improving your mobile website’s user experience? Choose three answers.

Making sure your content is easily readable

Adjusting your page elements to make them easy to click with fingertips

Using a dynamic serving website to make it mobile-friendly

Making your content shorter so users can explore your site faster

Making sure your phone number is clickable

 

What are the signals that help Google see that your site is targeting a specific country? Choose two answers.

You use the country’s ccTLD

You use the “.com,” “.net,” or “.org” TLD

A subfolder of your website contains the country’s name

You use the country’s language in your hreflang directive in the header

 

Which of the listed factors are important for local SEO? Choose three answers.

Mentions of your business name, address, and phone number

Total number of backlinks from trusted websites

Links from local websites

Localized site content

Follow/nofollow backlink property

 

Which of the listed items does Search Console allow you to do? Choose two answers.

Discover the traffic sources and track users by the sources

Make sure that Google can crawl your website

Discover which queries caused your site to appear in certain positions in search results

Monitor and analyze your site’s audience behavior