SemRush Certification Answers

How do you get more meaningful statistics without spending more money? Choose 3 correct answers.

• Add keywords

• Limit your advertising to fewer products

• Target fewer keywords

• Focus on fewer users

More sales copy helps sell to users that are

• To both groups

• Higher up on the decision making funnel (first becoming aware)

• Lower on the decision making funnel (ready to take action and buy)

What does tracking performance down a sales funnel enable you to do? Choose 3 answers.

• Know how much to pay per click

• Understand the cost for each of the conversions along the funnel.

• A/B test different ads for highest CTR

• A/B test different variations of stages along the funnel

Which step in the decision making funnel do most people fit in.

• Action

• Awareness

• Desire

• Interest

Which part of the sales funnel has the users?

• The middle

• The beginning

• Same number throughout

• The end

True or false? An effective PPC strategy should consider the ads themselves; the steps that users take on your website in order to convert to clients is not a part of this strategy.

• True

• False