Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?
Put special characters in the ad headline
Put the ad headline in all capital letters
Include his keywords in the ad text
Include his business address in the ad text
The keywords you choose are used to show your ads to people. Select high-quality, relevant keywords for your ad campaign to help you reach only the most interested people, who are more likely to become your customers.
Keywords in your ad text show your ad’s relevance to what people want. For example, if you’ve included digital cameras as a keyword, your ad headline could be “Buy Digital Cameras.”
Read more here: https://support.google.com/Google Ads/answer/1704392?hl=en