Which is a best practice for writing an effective text ad?
- Use all capital letters in the headline
- Make sure the headline wraps to two lines
- Capitalize the first letter of each word in the headline
- End the headline with an exclamation point
or
- Talk about yourself and your business
- Make the text different from what’s on your landing page
- Use a passive verb in the headline
- Write several ads and see which one performs the best
Explanation:
Read more here: https://www.en.advertisercommunity.com/t5/Basics-for-New-Advertisers/7-Tips-on-How-to-Write-Compelling-and-Effective-Ad-Copy/td-p/95168