Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?
- An ad must be more than 75% on-screen for more than five seconds.
- An ad must be more than 50% on screen for more than five seconds.
- An ad must be more than 50% on screen for more than two seconds.
- An ad must be more than 75% on screen for more than two seconds.
Explanation:
The correct answer is An ad must be more than 50% on screen for more than two seconds. This criterion aligns with the Media Rating Council’s standards for viewability, ensuring that an ad is considered viewable if it meets this requirement. This standard indicates that an ad is counted as viewable if at least 50% of its pixels are visible on the screen for a minimum of two seconds. This metric aims to ensure that advertisers are charged for ads that have a reasonable opportunity to be seen by users, enhancing transparency and accountability in digital advertising. Adhering to these viewability standards helps advertisers optimize their campaigns and allocate resources more effectively, ultimately improving the overall performance and impact of their advertising efforts.
