How can you analyze the impact of a specific experiment and variant on individual product purchases in Google Analytics relative to all sessions on the site?
A) Create a custom report in Analytics with the following configuration: Type > Flat Table. Dimensions > Experiment Name, Variant, Transaction ID. Metrics > Unique Purchases. Load report with “All Users” segment applied.
B) Create a custom segment in Analytics for each variant with the following configuration: Segment > Type: Sequence > First Step “Experiment ID” AND “Variant.” Apply custom segment and “All Users” segment to eCommerce Product Performance reports in Analytics.
C) Create a custom report in Analytics with the following configuration: Type > Flat Table. Dimensions: “Experiment Name” and “Variant” > Metrics: “Sessions.” Segmented by System defined segments “Made a Purchase” and “All Users”
D) Create a custom segment in Analytics for the experiment with the following configuration: Segment > Type: Conditions > Add “Experiment ID” and “Variant” dimensions to the first filter condition. Apply custom segment and “All Users” segment to eCommerce Product Performance reports in Analytics.
https://www.youtube.com/watch?v=UDKboyiM-AA
