Manage ecommerce with DoubleClick Search Assessment
Question 1 of 10
Denise is running an inventory campaign and wants to make sure her top products are eligible to show.
How does she set up her report to get this information?
She will add an “Inventory template” column to her report.
She will sort the data by highest clicks or conversions and view the product status columns.
She will set up her report to track product sales based on style.
She will add an “Inventory management enabled” column.
You’re a marketing specialist at a large retailer, and you’re looking to create an adaptive Shopping campaign based on your inventory of available shoes.
What is the first thing you have to do to get the process started?
Set up a feed in Merchant Center
Create a feed of product data
Contact the DoubleClick Search support team
Create a text ad
Providing correctly spelled product titles and brand names help DoubleClick Search produce what for your campaign?
Landing pages that match information in your product feed
Relevant keywords
Optimal landing pages for your target countries and languages
Item titles that fit ad headlines
Michelle is working with a client that needs to submit her feed through the DoubleClick Search support team.
Why does she need to submit a sample feed two weeks before she wants it to go live?
The support team needs time to make changes to her feed prior to implementation.
A sample feed needs to be submitted two weeks early so the support team can approve the field attributes.
She wants the support team to have time to provide her with an implementation timeline.
The support team needs to add the feed to their FTP server.
Your client is a hotel chain that wants to easily generate search ads based on their available inventory of hotel rooms at their more than 500 locations.
What type of campaign is best suited to their needs?
Adaptive Shopping campaign
Inventory campaign
AdWords campaign
Native Shopping campaign
You just launched a campaign to advertise a new line of purses. You really want to know the revenue generated by these specific products in the inventory feed.
What do you need to do to generate this report?
Change your account settings in DoubleClick Search
Make sure Floodlight transaction tags are set up
Set up your feed so it filters out all other products
Create a separate feed for the line of purses and then generate a report on that specific feed
You want to create an adaptive Shopping campaign advertising your new line of swimsuits.
What do you need to do?
Set up your ads so DoubleClick Search will automatically subdivide your product groups by product type
Create a single campaign for swimsuits
Set up your ads so DoubleClick Search will automatically subdivide your product groups by keyword
Create a feed that filters for product code
You’re setting up a campaign to offer free shipping for all products over $25.
How can you make sure the text “Free Shipping” is automatically generated for ads for all products over $25?
You would use a formula to create a dynamic filter at the ad and ad group level to only display products over $25 with “Free Shipping” appended.
You would apply specific settings to your template to establish how your data is converted into entities.
You would create a multiplier that would be applied to your campaign template.
You would add the text to each campaign after it’s generated.
Your client is preparing to create a new inventory campaign.
What is the first thing he has to do?
Choose a name for his template
Apply formulas to the templates
Create a template
Create an inventory plan
Question 10 of 10
Amanda is running an inventory campaign for her client, a large car dealership. Due to unexpected demand, they’ve run out of a popular car model, and Amanda needs to pause the ads for this particular model.
How does she accomplish this?
Locate the ad and pause it manually
Delete the car model from the product feed
Pause the entire ad campaign, as an ad cannot be individually paused
Include logic that pauses ads when the number of cars drops below a certain threshold