Megan’s setting up a Google App campaign, but she’s not sure how speciﬁc to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?
- Competition becomes more focused at a granular level.
- The system works best when working from the largest dataset possible.
- App campaigns don’t allow location targeting at a more granular level than country-level.
- Users outside of the location target area might feel excluded.