Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?
Verified and claimed website URL
Country where her products are sold
Local business data feed
Before you can upload product data to Merchant Center for Google Shopping, you must verify and claim your store’s website URL. Verification lets Google know that you are an authorized owner of a website URL. Claiming associates the verified website URL with your Merchant Center account.
Read more here: https://support.google.com/merchants/answer/176793
How it works
Merchant Center leverages Google Search Console, a product that helps you monitor and maintain your site’s presence on Google, for website verification and claiming. You can verify and claim your website URL without leaving Merchant Center and we’ll associate your website information with Search Console through your Google Account. If you’re familiar with Google Search Console and have already verified your website URL before, you can easily claim it in your Merchant Center account.
The links you provide in your product data must match the URL, including the top level domain (ex: .com, .net), that you claim in your account. Items submitted for any domain other than the one registered in your Merchant Center account will not process successfully.
Step 1: Enter your website URL in your account
If you didn’t enter your store’s website URL when you created your Merchant Center account, you can enter one at any time using these steps:
1. Sign in to your Merchant Center account.
2. From the navigation panel, click Business information.
3. From the page menu, click About your business to open the “About your business” page.
4. Click to open the Website section.
5. Enter your URL. Learn about the requirements for this URL.
6. Click Save.
Step 2: Verify and claim your website URL
Claim a new URL that hasn’t been verified in Google Search Console
During account signup and or on the About your business page, you’ll see four options to verify and claim your website URL. Follow the instructions for the option that works best for you.
Claim a URL you’ve verified before in Google Search Console
If your domain is already verified in an existing Google Search Console account, the easiest option for claiming that URL in Merchant Center is to add the Google Account for your Merchant Center account as an Owner of the verified Google Search Console account. Alternatively, you can add a Google Account that is an existing Owner in the Search Console account as a login to your Merchant Center account.
Once you’re using the same login email for both your Merchant Center and a verified Search Console account, you’ll see that your website is already listed as verified in Merchant Center. You’ll just need to claim the website URL either while you sign up for an account or on the About your business page by selecting the option to Claim website.
- HTML file upload (most common method): You’ll upload an HTML file to your server and we’ll verify that the file exists in the specified location. To use this method, you must be able to upload new files to your server. To stay verified, do not remove the HTML file even after you’ve verified and claimed your website URL.
- HTML tag: Add a meta tag to your home page. To use this method, you must be able to edit the HTML code of your site’s index page. To stay verified, do not remove the HTML tag even after you’ve verified and claimed your website URL.
- Google Analytics: Add the Google Analytics code you use to track your site. To use this method, you must be an administrator of the Google Analytics account and you must be using the asynchronous tracking code. The Google Analytics tracking code is used only to verify your website URL ownership. No Google Analytics data will be accessed.
- Google Tag Manager: Add the Google Tag manager container snippet to your website. You must have “View, Edit, and Manage” account level permission in Google Tag Manager. The Google Tag Manager container ID is used only to verify website ownership. No Google Tag Manager data will be accessed.