Optimize bids and creatives Assessment
Question 1 of 13
You’re looking to do a Programmatic Guaranteed deal on Ad Exchange Marketplace.
Which action must you take to execute your campaign?
You must sign deal terms for every change in the campaign.
You must manage separate invoices for each publisher you’ve agreed to a deal with.
You must choose from a different set of inventory than you would through traditional reservation buys.
You must upload creative to your demand-side platform and not send ad tags to the publisher.
You’ve decided to create an offer to describe the type of inventory you’re seeking. You’re looking for inventory from any publisher who has access to Preferred Deals in Ad Exchange.
What type of offer is this?
Open offer
Direct offer
Programmatic Guaranteed offer
Preferred Exchange offer
You trafficked an ad that was rejected due to creative issues.
What’s a reason it might have been rejected?
The destination URL does not lead to a parked domain.
The creative makes use of Flash cookies.
The creative is animated, but remains static after 10 seconds.
The initial download is under 100k.
For a Programmatic Guaranteed deal with a cost-per-day (CPD) budget, what occurs when you purchase more impressions than the minimum?
You won’t be charged.
You’ll be charged more than the CPD daily rate.
You’ll be charged the CPD daily rate.
Your deal will be cancelled.
Once Derek’s demand-side platform has submitted their bids, what is one tool they can use to get more details on the creative approval status?
Snippet status report
Auction report
Creative (REST) API
Impression query
Alicia is purchasing ad inventory for a major holiday campaign. Since she’s under pressure to complete her task in time, she needs to quickly find out why her bid responses were filtered.
What tool can she use to discover this information?
DoubleClick Creative Solutions
DoubleClick Creative Recommendation Tool
Query Tool
RTB Breakout
Using RTB Breakout, you determine that the biggest reason your bid responses were filtered was due to the clickthrough URL being too short.
What additional information can you gain by investigating your “Filtered bids”?
A recommendation for the best tool to correct the rejection
The clickthrough URL you should use instead
The creative IDs and total bids filtered
A list of guaranteed deals that will potentially accept your clickthrough URL
You’re about ready to finalize your Preferred Deal, but need to work with your demand-side platform to supplement information from the bid request. To ensure your bid isn’t rejected, you’ll need to provide information about your publisher’s URL, such as disallowed landing URLs, disallowed product categories, and allowed languages.
Where can this information be found?
Client Access API
Publisher settings file
Deal ID
Snippet status report
Your bid response is filtered due to the ad category of your advertiser.
This is an example of what type of rejection?
Auction-filtered
Publisher-filtered
Google-filtered
Content-filtered
What type of transaction and/or auction occurs when a seller invites a buyer to participate?
Open Auction
Programmatic Guaranteed deal
Preferred Deal or Private Auction
Invite-only Auction
Now that Brianne has worked with her demand-side platform to resolve some of the issues causing her bids to be filtered, she’d like to report on the performance of a new campaign she just launched.
Which tool can she use to do this?
Query Tool
DoubleClick Creative Recommendation Tool
Google Web Designer
A third-party ad verification service
You are concerned about the potential of purchasing counterfeit inventory.
How does ads.txt help you avoid this problem?
Publishers and distributors must publicly declare the companies they authorize to sell their digital inventory.
Publishers and distributors are required to register with ads.txt and submit documentation of their eligibility to sell digital inventory.
Ads.txt conducts searches of each publisher and distributor to see if they have any past history of fraudulent inventory.
Ads.txt provides publishers and distributors with a verification code that is listed as part of the auction invite. This code verifies that the publisher or distributor is approved to sell inventory.
Question 13 of 13
A creative was excluded during the publisher review stage of the filtering process.
What could have been a reason for this?
The incorrect use of bid response protocol.
The product category URL is excluded.
The maximum cost per thousand impressions (CPM) is 0 or negative.
The bid amount is lower than the publisher’s requirements.