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Prepare for a programmatic world Assessment Answers - Academy for Ads

Prepare for a programmatic world Assessment Answers - Academy for Ads

Prepare for a programmatic world Assessment Answers - Academy for Ads

Question 1 of 9

You've been asked to explain to a new intern the things that you can test and things you can't. 
Which question would be least suitable to determine with a test?

Why would you choose to participate in the Ad Exchange Open Auction?

You've defined your campaigns and want access to premium inventory, with exclusive access to publisher data/audience data. 
Which deal type would best suit your requirements?

Peter sees in his team's data that many of the people that converted were exposed to a display campaign they ran. So they concluded the display campaign was a success. 
What did they forget to take into account?

When combining programmatic products, what are the main benefits?

Which isn't available from a DoubleClick product?

All but one of the below roles would be great to have in place and help boost the programmatic capability of your team. 
Which one is it?

Question 9 of 9

You've been building a programmatic campaign and all teams just signed off on the brief. 
What's the next step in the process?

 

If you wanted to better understand your customer's overall site behavior, including your site and other browsing they may do online, which two products would solve that problem?

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If you wanted to better understand your customer’s overall site behavior, including your site and other browsing they may do online, which two products would solve that problem?

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If you wanted to better understand your customer’s overall site behavior, including your site and other browsing they may do online, which two products would solve that problem?

 

  • Studio and Bid Manager

 

  • Ad Exchange and Campaign Manager

 

  • Analytics 360 and Campaign Manager

 

  • Analytics 360 and Studio

 

 

Imagine you are building a dynamic video campaign to create awareness for a new vitamin drink. One of the tools in this list below won’t help you. Which one is it?

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Imagine you are building a dynamic video campaign to create awareness for a new vitamin drink. One of the tools in this list below won’t help you.

Which one is it?

 

  • Bid manager

 

  • Ad network

 

  • Campaign manager

 

  • Studio

 

 

Why would you choose to participate in the Ad Exchange Open Auction?

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Why would you choose to participate in the Ad Exchange Open Auction?

 

  • To reach the widest publisher inventory pool based on your defined campaign targets, and to scale your media buys across screens and exchanges using the right audience signals

 

  • To reserve a fixed number of impressions at a fixed price, in a manner similar to a traditional reservation

 

  • To get exclusive access to premium packages of inventory often before it becomes widely available

 

  • To get an exclusive, advertiser-to-publisher relationship for programmatically purchasing inventory in brand-safe environments without any inventory guarantees

 

 

You’ve defined your campaigns and want access to premium inventory, with exclusive access to publisher data/audience data. Which deal type would best suit your requirements?

By

 

You’ve defined your campaigns and want access to premium inventory, with exclusive access to publisher data/audience data.

Which deal type would best suit your requirements?

 

  • Preferred Deal

 

  • Private Auction

 

  • Open Auction

 

  • Programmatic Guaranteed Deal

 

 

When combining programmatic products, what are the main benefits?

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When combining programmatic products, what are the main benefits?

 

  • Audience segments and real-time bidding

 

  • Single view on data and efficient workflow

 

  • Conversion tracking and automated auctions

 

  • Cookies and managed bids

 

 

You’ve been asked to explain to a new intern the things that you can test and things you can’t. Which question would be least suitable to determine with a test?

By

 

You’ve been asked to explain to a new intern the things that you can test and things you can’t.

Which question would be least suitable to determine with a test?

 

  • How impactful is our programmatic strategy in all of our markets?

 

  • Is search really performing as badly as it seems at driving offline sales?

 

  • What are the most important reasons that people recommend our products?

 

  • How do we determine the true causal impact from our search ads on in-storepurchases?