Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses. How can a Shopping campaign help Paige target her inventory?
She can link directly to the brand, color, size and price of the dress described
She can add the dress description in the title and then link to additional dresses
She can link to a page within her site with all dresses incase the item sells out
She can link to the page with an image of the not-yet-available product with “coming soon” listed and additional options
When you approve a link to a Google Merchant Center account, you’ll allow your product data to flow into AdWords for use in advertising campaigns. Depending on which type of product data you submit, you can create Shopping campaigns to advertise your products, use dynamic remarketing to drive your Display campaigns, and more. So whenever Paige got new shipment shopping campaign can help Paige target her inventory by linking directly to the brand, color, size and price of the dress described.
Read more here: //support.google.com/merchants/answer/6159060