Remarketing lists for search ads Assessment Answers – Academy for Ads September 29, 2017 By CertificationAnswers Remarketing lists for search ads Assessment Answers – Academy for Ads Question 1 of 10 Your company offers many different insurance types. Which of the following would be the most compelling ad line to show to users who have a policy with your company and are searching for another type of insurance that you offer? Show the person’s name in the headline. Save 10% on bundled policies. Buy your next insurance package from us. You can’t customize ads in this manner. Get Certified Now! You work at a travel company and you find that words such as “vacation packages” and “travel packages” are too competitive. How can remarketing lists for search ads (RLSA) help? RLSA can’t help in this situation. RLSA lets you bid on these words and increase your bids when the user has been on your website before. RLSA lets you bid on these words if a user has been on your site previously. RLSA lets you add these words in exact match to your ad groups. You want to increase the amount of queries that trigger your ads for previous website visitors, but you don’t want to take the time to add new keywords. What feature can be combined with remarketing lists for search ads (RLSA) to help you? Customer Match Dynamic Search Ads Ad customizers Dynamic remarketing Your boss isn’t sure she wants to raise bids just because someone was on your site before. What’s the best way you can show her that previous website visitors convert better than new visitors without increasing marketing spend? Create a remarketing list and apply it to your ad groups using the “Target & bid” setting. Create a remarketing list. Apply the list to your ad group with a +100% bid adjustment. Create a remarketing list. Apply the list to your ad group without a bid adjustment. Create a remarketing list. Apply the list to your ad group with a -100% bid adjustment. How long can a user be a member of your remarketing lists for search ads (RLSA)? 1-540 days 1-30 days 7-180 days 7-360 days In order to compare the performance of returning website visitors with all other visitors, you added them as a remarketing list to several ad groups with the setting “Bid only” without any bid adjustments. What’s the first step to understanding the conversion rate differences? Compare the conversion rates for all ad groups. Compare the conversion rate differences between your audience data and all data for each ad group. Compare the conversion rate differences for your audience data for each ad group. Compare the conversion rate differences for all keywords in each ad group. If you want to add a remarketing list and understand how much better it performs, what should be your bid adjustment? 0% 1000% 100% -100% How many active cookies must you have in order to use remarketing lists for search ads (RLSA)? 500 50 1,000 100 Who can see your ads when you add a remarketing list to an ad group using the “Bid only” setting? Members of all your remarketing lists searching for things that can trigger your ads Anyone searching for things that can trigger your ads Previous website visitors searching for things that can trigger your ads Only users in the remarketing list searching for things that can trigger your ads Question 10 of 10 Once remarketing lists for search ads (RLSA) are added to an ad group, what else does the ad group need before it can start showing ads? Bid adjustments Dynamic ad targets Keywords and ads Ads Get Certified Now! Related content Related posts:Get certified in Shopping Assessment Answers -…Get Certified In Display Assessment Answers -…AdWords Search Basics Assessment Answers - Academy for AdsGet certified in mobile sites Assessment Answers -…
