Specifying a goal value allows Google Analytics to calculate ______ .
- A) Revenue per Click
- B) Average Order Value
- C) Ecommerce Revenue
- D) Bounce Rate
Explanation: Assigning a Goal value is optional, we recommend you do so to help monetize and evaluate your conversions. Note that Google Analytics also uses the Goal value data to calculate other metrics like ROAS (Return on Ad Spend). If using a dollar amount as a Goal value doesn’t seem applicable to your site or app, just use a consistent numeric scale to weight and compare your conversions. For example, give low-value Goals a “1” and high-value Goals a “10.”
You can read more here: //support.google.com/analytics/answer/1012040