Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie?
Customers can become well-informed about Suzie’s products because they’ll see important information such as the price, image, and retailer name before they click the ad
Shopping ads work with keywords and relevancy, so Suzie can bid on popular keywords to get her ad to appear at the top of search results
Suzie can serve Shopping ads directly from her website
Shopping ads get customers’ attention because merchants can include words such as “best” in titles and descriptions
If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. Shopping ads are more than a text ad–they show users a photo of your product, plus a title, price, store name, and more.
Read more here: https://support.google.com/partners/answer/2454022