What dynamic strategy uses a naming convention to replace numeric Campaign Manager IDs?
- Display & Video 360 line item filtering
- Data pass
- Dynamic targeting keys
- Remarketing
Explanation:
The correct answer is Dynamic targeting keys. Dynamic targeting keys utilize a naming convention to replace numeric Campaign Manager IDs with more user-friendly and meaningful labels or keys. This strategy is particularly useful in situations where advertisers need to easily manage and identify specific audience segments, campaigns, or targeting criteria without relying on complex numerical identifiers. By using descriptive names or keys, advertisers can efficiently organize and implement targeting strategies across various ad campaigns and platforms. Remarketing, on the other hand, involves targeting users who have previously interacted with a brand or its products, typically through website visits or app usage. Display & Video 360 line item filtering refers to the process of refining targeting criteria within the Display & Video 360 platform to control where ads are shown. Data pass involves transferring data between different systems or platforms for enhanced targeting or reporting purposes. These strategies serve different purposes compared to dynamic targeting keys, which streamline the identification and utilization of Campaign Manager IDs through a systematic naming convention, thereby optimizing campaign management and targeting efficiency. Thus, Dynamic targeting keys is the correct answer for this question.
Dynamic targeting keys are unique, friendly labels that can be assigned to ads, creatives and placements and used for targeting with Studio dynamic creatives. Use these labels to save time and avoid the errors that may arise when you use numeric Campaign Manager IDs (such as placement IDs) in your dynamic feeds.
Read more here: https://support.google.com/richmedia/answer/6317995