What function do ValueTrack parameters perform?
- Create custom date segmentation
- Dynamically insert information
- Track additional conversion types
- Automatically sync to Google Tag Manager
ValueTrack parameters are used to track information about the source of an ad click. By adding these parameters to your ads and campaigns, you can learn if people who clicked on your ads came from mobile devices, where they were located when they clicked your ads, and much more.
Read more here: https://support.google.com/google-ads/answer/6305348