What is the goal of the “transfer” step?
Transfer the client onto a new software platform that is a better fit for their needs.
Help other teams improve their efforts by informing them of your user learnings (and vice versa).
Find complementary businesses and transfer links between websites to help improve referral traffic and SEO authority.
Transfer inactive users to the archive as they are no longer engaged with your marketing.
https://www.youtube.com/watch?v=54i-pWEZZ0I