What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

 

What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

 

 

Quality Score

 

Quality Factor

 

Ad Rank

 

Ad Score

 

Explanation:

A value that’s used to determine your ad position (where ads are shown on a page relative to other ads) and whether your ads will show at all. Your Ad Rank is recalculated each time your ad is eligible to appear and competes in an auction, so your ad position can fluctuate each time depending on your competition, the context of the person’s search, and your quality at that moment.
Read more here: //support.google.com/adwords/answer/1752122

 

 

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