Which of the following is a benefit of display advertising over search advertising?
- Display advertising is cheaper than search advertising
- Appearing on relevant websites offering advertising space
- Ads can appear at the top of search engine results pages
- Display ads are more likely to be clicked on
Explanation:
One benefit of display advertising over search advertising is that your ads can appear on relevant websites offering advertising space. This can help you to reach a wider audience and increase your brand awareness. With search advertising, your ads can only appear at the top of search engine results pages.