Which of the following is a benefit of search advertising over display advertising?
- Search ads are more likely to be clicked on
- Search advertising is cheaper than display advertising
- Search advertising allows ads to be created in multiple formats
- Search advertising is shown to customers who are searching for your specific terms
Explanation:
One benefit of search advertising over display advertising is that search ads are shown to customers who are searching for your specific terms. This means that they are more likely to be relevant and useful to the customer, which can increase click-through rates and conversions. Additionally, search advertising allows you to create ads in multiple formats, including text ads, shopping ads, and video ads. While the cost of search advertising can vary depending on the competition for your keywords, it can be a cost-effective way to reach customers who are actively searching for your products or services.
