Which statement best describes why personalization of the website is important?
Personalization is not a best practice because it is important to give a consistent experience to each user coming to the website.
Personalizing the website experience for a specific user segment’s challenges, and needs are key to producing a peak performing website.
Personalization is important because you can show prospects and customers different content as they both use the website for different purposes.
It is only important to personalize by geographic region to match languages and cultural differences.