Why do Google App campaigns perform better when provided with a diverse portfolio of assets?
- The system can automatically create individual ad groups to accommodate each asset type.
- The system has ﬂexibility to create individual ads that best move a user to install or take action in the app.
- The budget of the campaign is automatically increased with each asset type added.
- The system can identify the best-performing assets from the portfolio, then create more based on them.