Why is it important for a travel app like YourAdventure to create themed ad groups for speciﬁc oﬀerings such as culinary experiences, guided hikes, and architectural tours?
Select the best answer.
- Ad groups with speciﬁc themes are used to create and deliver relevant ads to travelers with diﬀerent interests
- Ad groups target users based on their past travel history
- Ad groups allow a marketer to set diﬀerent budgets for each theme