Within the Hootsuite Composer, you can transform URLs into what’s called an ‘owly’ link. Which of the following are reasons you’d want to use this feature. (pick two)
- owly links are prioritized by social networks
- owly links are perceived as more trustworthy than regular URLs
- owly links are trackable, which means you can track how many people clicked it
- owly links provide higher resolution previews of the webpage being linked to
- owly links use less characters than regular URLs
The main feature of owly links is that they are trackable. You will get all the details about the number of clicks on your owly links and you will also get the Click-Through Rate(CTR) for your links.
Another benefit of Owly links is that they have fewer characters than normal links which means they don’t look as ugly as normal URLs.