Your co-worker Tom created a landing page for your company’s latest content offer, “A Guide to the Thirty Best Public Parks in the World”. Tom asked you if he can use an inline thank you message rather than a thank you page to save time. How would you respond to Tom?
A) That’s a good idea – an inline thank you message is just as effective as a thank you page
B) That’s a good idea – while an inline thank you message doesn’t work for Decision stage offers, it’s just as effective as a thank you page for Awareness stage offers
C) That’s a bad idea – since it’s a downloadable offer, the only way to deliver the guide is with a thank you page
D) That’s a bad idea – we won’t be able to re-engage our new lead and move them further into the Buyer’s Journey