DoubleClick Search Mobile Basics Assessment Answers – Academy for Ads September 27, 2017 By CertificationAnswers DoubleClick Search Mobile Basics Assessment Answers – Academy for Ads Question 1 of 15 Jane is setting up an ad group to track call-extension conversions for a client. She has set up quite a few call extensions for this campaign and would like to track them within one ad group. How many can Jane track within one ad group? 10 20 2 1 Get Certified Now! How do you include cross-device conversion data in bid strategies? Create a formula column Manually set device bid adjustments for each ad group Use cross-environment conversions when computing bid adjustments Ensure that mobile bid modifiers are automatically optimized In determining the value of an app, you find that 20 out of 200 users who open the app make a purchase, with the value of each purchase being $500. How much is the value of this action along the purchase funnel? $2.50 $200 $20 $500 Ali is creating a call-only ad group. Using this type of ad, which type of data can Ali track? Caller area code Call start and end time Click to calls Call duration To more fully capture mobile’s contribution to a sale, advertisers need to consider what? More than just the last click Customer intent Just the last click The first and last click Your client, Bean Coffee, has a mobile site with a mobile-specific URL — m.beancoffees.com. How do you ensure their ad directs users to the correct site for their device? With cross-device conversion reporting By using ifmobile and ifnotmobile landing page parameters to specify which URL is used By using Adwords conversion tracker No action is required, as it’s a single version of the website that works across all devices How would you track in-app conversions in an Android app? Floodlight AdWords conversion tracker Pure downloads Google Tag Manager Hassan’s client places specific value on conversions based on which device they occur on. How can Hassan define the specific weighted values of each of these conversions, so he can include them in his bid strategy? Ensure that mobile bid modifiers are automatically optimized Define the weighted values in a separate application and work with a third party to upload this data Add a formula column that assigns this weighted value to each device Use custom Floodlight variables A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers? Wi-Fi Cell signals Context Customer profiles Denise has just set up of a call-tracking service and uploaded her first batch of conversions. How does Denise report on these offline conversions in DoubleClick Search? Create a custom Floodlight column containing the offline Floodlight activities She cannot accomplish this without agency manager or advertiser manager access in DoubleClick Search By specifying offline activity as the conversion source in her report Create a formula column that manipulates the existing data in her reports Alice is creating an app install ad for her client’s search campaign. She needs to ensure it works for both Android and iOS versions of their app. What does Alice need to do to ensure the app directs the user to the appropriate store based on the user’s device? Link to the company’s website to avoid the store altogether Create a separate ad group for each store Provide a survey question up-front and ask the user what type of device they’re using Link to each store so the user can click on the correct one Ingrid’s client is the online sporting goods retailer, Sports Gear. What is a key factor of their business that will influence how Ingrid determines their mobile tracking strategy? Sports Gear’s research has shown that their customers also enjoy good coffee. Sports Gear does not sell snowboards. Sports Gear has a mobile app on both iOS and Android. The Sports Gear website looks great on large desktop screens. What measurement gap can a call-tracking service fill? Mobile web conversions Offline conversions Cross-device conversions Mobile in-app conversions Ally’s client wants to know which of their campaigns had the greatest cross-device uplift. How can she apply a calculation to the data in her report that will provide her client with this information? Use the Call metrics report Add the “Actions cross-env” column Use a formula column Segment by device Question 15 of 15 To report on cross-environment conversions in DoubleClick Search, what do you segment your report by? Age Country Affinity category Device Get Certified Now! Related content Related posts:AdWords Video Basic Assessment Answers - Academy for AdsAdWords Mobile Basics Assessment Answers - Academy for AdsGet Certified In Display Assessment Answers -…Get certified in Shopping Assessment Answers -…
