Your team is optimizing a client’s web page. This is the first time you’re focusing on this page and it receives 500 visitors each month. Your goal is to have the visitors flow from the current page you’re testing to one of your interior product pages. Your teammate suggests running an A/B test on the copy of a single call-to-action to improve click-through rate. After discussing, your team decides they need to run a multivariate test on two drastically different layouts. With the information provided, would this be a reasonable direction to pursue?
Yes, multivariate tests on more drastic variations are required on lower traffic pages.
Yes, experimenting with more persuasive copy on call-to actions.
No, you must always isolate a single variable to determine how it impacts visitor behavior.
No, at this point you should be focusing your time on blogging instead of optimization.