You’re talking to the Director of Marketing at a business-to-business company. Which is the most accurate statement to explain why they should invest money into their website?
“Your website is your number one marketing asset, helping drive leads to your business. It is also your best salesperson, working around the clock to nurture and close leads.”
“By storing all your documents and guides on your websites for your customers to access at any time, it can help reduce the number of support calls coming into the business.”
“The only thing that matters is that your website design is beautiful. The more beautiful the design, the more visitors will come to the site.”
“Your website actually isn’t the most important. We’re better off focusing on putting that money into some advertising for your business.”