App remarketing allows you to target people who:
Have used your app before
Have searched for your app
All of the listed answers are incorrect
Have searched for apps similar to yours
Explanation:
App remarketing lets you target people who’ve used your app. Some uses for app remarketing include: Showing app engagement ads announcing a new feature to people currently using your app. Reminding people who downloaded your app, but haven’t been using it recently. Encouraging people to upgrade to the latest version of your app. You can even segment your target audience based on past actions in order to enhance your ROI and relevance to users.
App remarketing lets you target people who’ve used your app. Some uses for app remarketing include:
- Showing app engagement ads announcing a new feature to people currently using your app
- Reminding people who downloaded your app, but haven’t been using it recently
- Encouraging people to upgrade to the latest version of your app
Read more here: https://support.google.com/partners/answer/6209136?hl=en