Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?
- A) To have a single SDK to add to your app instead of one from each ad network
- B) To have more control when communicating with each ad network
- C) To see which of an app’s new users came from recent advertising clicks or views
- D) To receive reporting on basic usage analytics
Explanation: Third-party app analytics companies play an important role for advertisers and app developers. These companies provide a service that’s similar to Google Analytics, specifically for mobile apps. In addition to reporting on basic usage analytics, they tell advertisers and app developers which of their new users came from recent advertising clicks or views
Read more here: https://support.google.com/partners/answer/6209182?hl=en