Dig Deeper with Google Shopping Assessment Answers – Academy for Ads

C1.

Geoff cannot understand why his click share on mobile is so low, despite his impression share being relatively high.

How can Geoff improve the clickthrough rate for his mobile Shopping ads?

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1.   Increase his mobile bid adjustment modifier, so his ads are in the top positions.
2.   Focus his campaign on desktop ads instead.
3.   Lower his bids, so he can advertise more products.
4.   Target users that are not in the same city as his store, so he can reach new customers.

E2.

Which components are unique to local inventory ads?

1.   Store location and hours
2.   Products sold
3.   Prices and sale items
4.   Online purchase options

G3.

If Tim from AdStomp uploaded an item with a price mismatch by accident, what would happen?

1.   He will be sent an email explaining that an item has been disapproved for a price mismatch and what to do to fix it.
2.   His Merchant Center account will be suspended.
3.   He can ignore the first warning. His account will only be suspended if he receives several warnings.
4.   He will no longer be able to advertise on Google Shopping.

C4.

How can a mobile-optimized site benefit users with a small screen?

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1.   Present a checkout screen that is clear and uncluttered.
2.   Offer links to mobile devices with larger screens.
3.   Ensure the site only accepts purchases if the user is on a tablet-sized screen or larger.
4.   Ensure the mobile site only displays when users are within walking distance to a brick-and-mortar store.

A5.

How are Feed Rules used to support a Shopping campaign?

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1.   To make simple data transformations to existing product information and supply product data for a Shopping campaign
2.   To limit the number of feeds an advertiser can use and prevent abuse
3.   To ensure consistency in feeds for agencies managing Shopping campaigns for multiple clients
4.   To limit the number of products in a feed to simplify management of a Shopping campaign

B6.

When should you use campaign priority?

1.   If a product is in multiple campaigns and you want to determine which campaign should participate in the auction
2.   When you have a variety of products advertised in Google Shopping
3.   When you have products available for local customers
4.   When you have to manage your main website and a mobile site

F7.

Which of the following could happen if an item is disapproved because it may violate policies regarding alcohol-related items?

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1.   Other items containing related keywords could be disapproved as well.
2.   Automatic item updates will no longer be available.
3.   Nothing happens. Alcohol-related content is always okay.
4.   You will no longer be able to access your account.

E8.

Cait wants to set up local inventory ads so local customers visit her store.
How does she get started?

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1.   She sets up Merchant Center, Google My Business Locations, and Adwords accounts.
2.   She should create promotions that apply only to local customers.
3.   She should do nothing, as local inventory ads are enabled by default.
4.   She should enable automatic item updates.

H9.

Which structured data markup attributes are required for automatic item updates?

1.   Price or availability
2.   Product and offer
3.   Price and product
4.   Availability and SKU

D10.

Sam at Sports Gear is considering promotions for his Shopping ads.
Which of Sam’s promotions are acceptable under Google Shopping’s policies?

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1.   25% off
2.   Up to 90% off
3.   25% off purchases on your birthday
4.   Free mystery gift with purchase

G11.

How do Shopping policies ensure a great user experience?

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1.   Inappropriate and offensive content are not allowed.
2.   All reviewed ad content is approved.
3.   Dangerous items like weapons or explosives are the only things not allowed.
4.   Merchants cannot collect personal information from their customers.

F12.

If your account has been suspended, how will you be notified?

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1.   The notification will be in the Google Merchant Center Home and Diagnostics page, and you will receive an email.
2.   You will receive an email only.
3.   Your automatic item updates will stop working.
4.   Your website will not function.

B13.

How do you set priorities for your Shopping campaigns?

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1.   You will set priorities in the Campaigns section under “Settings”.
2.   You can set up priorities in your Merchant Center.
3.   If you enabled automatic item updates, your priorities are already set.
4.   When you register product data, you can set priorities.

H14.

Which of the following is accomplished with automatic item updates?

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1.   The price and availability attributes on your Shopping ads are automatically updated when you make changes to these attributes on your website.
2.   Your product titles are automatically updated, but everything else has to be changed manually.
3.   Any changes you make to your Shopping ads are changed on your website.
4.   You receive an alert in your email any time something does not match between your Shopping ads and your website.

D15.

When launching a large number of promotions, what is the most time-efficient way of uploading a large number of promotions at once?

1.   Promotions feed
2.   Promotions preview
3.   The +Promotions function
4.   Merchant Promotions Quick Guide

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