CertificationAnswers

Which of the following actions can NOT be done in the Hootsuite Planner feature?

 

• viewwing tags
• composing a message
• editing a message
• rescheduling a post
• perform a geo-search

 

The Data shown in the Post Performance area within Hootsuite Analytics is updated for the first _____ that a post is live.

• 24 hours
• 31 days
• 14 weeks
• 7 days

 

Explanation:

The data shown in the Post Performance area within Hootsuite Analytics is updated for the first 24 hours that a post is live. During this period, you can monitor the initial performance metrics of your post, including engagement, reach, impressions, and other key indicators. This real-time data allows you to assess the immediate impact of your post and adjust your social media strategy as needed to maximize its effectiveness.

 

A benefit of using the Post Performance area within Hootsuite Analytics is that it shows:

• suggested copy for creating high performing posts
• anticipated trends for your future posts, based on past performance
• stats for posts published both natively and through Hootsuite
• your share of voice for keywords and hashtags

or

aggregated statistics for any post published using Hootsuite

suggested copy for creating high performing posts

your overall social media publishing results

posts published natively and through Hootsuite alongside their stats

 

Explanation:

A benefit of using the Post Performance area within Hootsuite Analytics is that it shows comprehensive insights into the performance of individual social media posts. These insights include:

1. Engagement Metrics:
   • Post Performance provides data on various engagement metrics, such as likes, comments, shares, and clicks. This allows you to assess how well each post resonates with your audience and measure its impact in terms of interactions and engagement.
2. Reach and Impressions:
   • You can see the reach and impressions generated by each post, providing insights into the post’s visibility and exposure to your audience. This helps you understand how many people have seen your content and the potential reach of your posts.
3. Top Performing Content:
   • Post Performance identifies your top-performing content based on engagement and other metrics. This allows you to identify trends, patterns, and content themes that resonate with your audience, enabling you to replicate successful strategies in future posts.
4. Content Optimization:
   • By analyzing the performance of individual posts, you can identify areas for improvement and optimize your content strategy accordingly. Insights from Post Performance help you understand what types of content perform best and make data-driven decisions to enhance the effectiveness of your social media efforts.
5. Comparison and Benchmarking:
   • Post Performance allows you to compare the performance of different posts against each other or benchmark them against industry averages or your own historical performance. This helps you gauge the success of your content relative to your goals and competition, guiding future content creation and strategy refinement.

Overall, the Post Performance area within Hootsuite Analytics provides valuable insights that help you evaluate the effectiveness of your social media posts, optimize your content strategy, and drive better results for your business or brand.

 

 

When managing your Instagram account using Hootsuite, you can search specific locations for images that were published there. To do this, create a search stream and select the Location option. The next step is to:

 

 

enter a geo-code from Google Maps

 

enable ‘My Location’ under settings

 

select a location option from the list of approved, global locations

 

drop a pin for the location in Hootsuite’s map feature

 

 

 

When onboarding new team members in Hootsuite Analytics, we recommend ________________ to reduce the risk that something is changed incorrectly or accidently.

 

• sharing reports in read only form

 

• having them share a coworker’s credentials

 

• creating dummy reports using fake social accounts

 

• giving them monitored admin level permissions

 

 

A report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of:

 

• tiles, which are individual displays of a specific metric

 

• trendwatchers, which are pre-set displays of line charts, tables, and tree maps

 

• templates, which are individual displays of a specific metric

 

• overviews, which are pre-set collections of metrics data

 

• campaigns, each of which are targeted at a social media objective or goal