Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?
Change the ad delivery method from “Accelerated” to “Standard”
Segment her campaign performance by time of day
Change the ad delivery method from “Standard” to “Accelerated”
Increase her daily budget
Explanation:
Your ad delivery method can determine how long your budget lasts.
The standard delivery method aims to evenly distribute your budget across the entire day (12 a.m. – 11:59 p.m.) to avoid exhausting your budget early on.
Accelerated delivery is optimized less. It spends your budget more quickly, usually at the start of the day (i.e., 12:00 am). So if your campaign is limited by budget, your campaign may exhaust its average daily budget early in the day, causing your ad to stop showing for most of the day.
“Standard delivery” is comparatively more optimized, which means that the delivery of your ads is spread more evenly throughout the day.