CertificationAnswers

 

What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

 

 

Custom 1×1 pixel that fires when the product or service page loads

 

Sales Floodlight tags that capture revenue

 

Custom Floodlight variable that captures the product or service ID

 

Dynamic Floodlight tag that sources product or service IDs

 

 

 

 

What section within a Floodlight activity’s settings allows users to add publisher tracking tags?

 

 

Advanced properties

 

Dynamic tags

 

Custom Floodlight variables

 

Google Tag Manager

 

 

 

 

To set ad status to “active,” which two objects must be assigned to an ad?

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A placement

 

An active creative

 

A frequency cap

 

A priority

 

 

 

 

Where in Campaign Manager can the Site ID(s) required to push placements to Display & Video 360 be found?

 

 

In the advertiser’s properties, under Landing Pages

 

Next to its associated site name within a Campaign

 

In Campaign Manager Account Admin settings

 

In Site Directory under Properties

 

 

 

 

Which two methods count impressions on site-served creatives? (select two)

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Click tracker ad

 

Mobile tracking ad

 

1×1 impression tracker

 

Tracking Ads

 

 

 

 

 

Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?

 

 

Adding an HTML5 creative at the campaign level

 

Adding a rich media creative at the campaign level

 

Adding an image creative at the advertiser level

 

Adding an image creative at the campaign level