What attribution model uses Floodlight data from both attributed and non-attributed conversions?
- Time Decay model
- First Interaction model
- Data-driven model
- Linear model
For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?
For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?
- Device ID needs to be passed into the dc_rdid parameter
- A global site tag (gtag.js) must be used
- The tag needs to be set as INS tag with mobile capacity
- The tag needs to be assigned an app ID
To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?
To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?
From Campaign Manager, go to the Google Marketing Platform apps icon and select Display & Video 360
Contact support using live chat
Add the Display & Video 360 partner ID to the Floodlight configuration as an association
Create a new association in the advertiser’s properties and add the Trafficking code
Counters and Total Interactions metrics are available for which type of creatives?
Counters and Total Interactions metrics are available for which type of creatives?
- Twitter creatives
- Mobile in-app interstials
- Creatives built in Studio
- HTML5 creatives coded in GWD
Explanation:
Counters and Total Interactions metrics are available for the creative that are built in Studio.
What are two Video Verification metrics? (select two)
What are two Video Verification metrics? (select two)
- Audio muted at finish
- Video Prominence Score
- Audio muted at start
- Eligible impressions for audio
Explanation:
Video verification identifies how large your ad was, where on the page it appeared, its prominence, the number of impressions, and other related metrics.
Read more here: https://support.google.com/dcm/answer/6096860
What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?
What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?
- Frequency cap
- Keyword targeting
- Priority
- Dynamic targeting keys
Explanation:
Priority: This determines which ad serves when a user is eligible for multiple ads on the same placement. Priority is set by default based on ad type and scheduling. The lower the priority number, the greater the priority with which it is served.
Read more here: https://support.google.com/dcm/answer/2826012